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17% people in the US are dependent on SVOD platforms to watch Video

According to reports, 17% of the U.S. consumers rely solely on SVOD services to watch online videos which are 6% up than the previous year’s number. While the millennials prefer to stream online videos and 42% of adults aged 25 to 34 subscribe to three or more video streaming services, as per studies young adults …

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Hulu losses rise by 81% to $353M in 2017

Hulu’s losses in the first 6 months of 2017 have risen 81% to $353 million as per BTIG Research analyst Richard Greenfield. His analysis also shows Hulu’s losses going from $72 million in the first 6 months of 2015 to $195 million in the first half of 2016. Further the findings reveal that losses are …

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Streaming Enabled TV used by 56% of adults – IAB Study

In the last two years, number of people with an internet connected TV and the amount of time spent watching streamed programming has gone up. Interactive Advertising Bureau (IAB)’s findings reveal that the U.S has passed the halfway point. A study conducted by IAB “The Changing TV Experience: 2017” reveals that 56% of U.S adults …

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Video to top Spanish digital trends in 2017

According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. According to the document, the top 12 digital trends in Spain for 2017 will be: …

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