Written by: Roshan Dwivedi
Hulu’s losses in the first 6 months of 2017 have risen 81% to $353 million as per BTIG Research analyst Richard Greenfield.
His analysis also shows Hulu’s losses going from $72 million in the first 6 months of 2015 to $195 million in the first half of 2016.
Further the findings reveal that losses are due to an obvious source which is high programming and marketing costs.
Netflix which is biggest in the subscription video on demand space is allocating its annual budget for 2017 for content at $6 billion.
This sets a competitive benchmark for other two big SVOD companies namely Amazon and Hulu that would perhaps make efforts to match this kind of ginormous investment.
Hulu has chosen Amazon for content spending. Amazon is expected to spend around $4.5 billion on content this year.
Hulu is also looking to maintain a “boutique” feel in terms of size by trying to keep up with pace on Netflix considering its enormous size of executive roster and depth of its programming slate.