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Indian OTT audience don’t bother about Ads as long as subscription fee is low

According to reports, Indian over-the-top (OTT) content subscribers are least bothered about Ads as long as subscription fee is affordable. Reports also claim that while other markets require promotion and trials, Indian OTT market is pretty responsive to the basics which are mobile availability and access to content.   While 27.1% of online content subscribers …

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Online viewing gets a boost with mobile devices

Online video viewing will increase 20% in 2017 as per advertising giant Zenith which means global consumers will spend about 47.4 minutes a day viewing videos online this year which is up from 39.6 minutes in 2016. As per Online Video Forecasts 2017, it is estimated that UK consumers will watch an average of 53.3 …

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Online video ad views up by 24% in 2016

According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive year of growth. Global events such as the Rio 2016 Olympics and the US elections …

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