Written by: Roshan
According to a report by FreeWheel – a video ad management company, the total video views rose up by 26 percent from the previous year and the total video ad views grew by 24 percent, making 2016 the sixth consecutive year of growth.
Global events such as the Rio 2016 Olympics and the US elections boosted the video as well as ads viewerships. This was also linked to the general growing popularity of live videos. Ad views were majorly recorded on desktop and laptop devices, having 34 percent in the US and 31 percent in Europe, followed by OTT devices at 27 percent views in the US and 24 percent in the Europe.