No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
40% UK Internet Users watch VoD Content on daily basis. 12 July 2016
As the subscriber base of SVoD services continues to grow (9 million subscriptions in the UK, 91 million subscriptions in the US), social video platform YouTube still enjoys the biggest share of viewers in the UK, whilst subscription service Netflix … Continue reading
Australian OTT market to reach $230 million in 3 years 12 July 2016
Australia’s premium OTT market is poised for massive growth in the next three years, with Netflix emerging as the dominant player, according to a new report by MTM. MTM forecasts that Australia’s OTT market will grow from around US$85 million … Continue reading
61% of millennials subscribe to both pay TV and OTT services 08 July 2016
According to research from Parks Associates, 61% of millennials subscribe to both pay TV and OTT services, which is also higher than the national average of 52%. Approximately 20% of US broadband households cancelled at least one OTT video service in … Continue reading
Global 4K set top box market size is expected to reach $3.65bn by 2024 06 July 2016
The global 4K set top box (STB) market size is expected to reach $3.65bn by 2024, according to a new report by Grand View Research. According to this research, increasing demand for UHD 4K video content and surging sales of … Continue reading
Overall On-Demand TV viewing was just over 3 hours in UK 06 July 2016
In spite of the hype around connected TVs and the industry’s move towards connected devices, services and apps, recent research by IHS shows that European viewers have some “catching up” to do when watching Catch up TV. In UK, overall … Continue reading
43% say having TV-like quality for streaming videos is extremely important 05 July 2016
Today’s viewers get a large amount of their video from streaming services, and they expect the same video quality that they’re used to with television. Verizon Digital Media Services released a report yesterday showing that 43 percent say having TV-like … Continue reading
Global average connection speed grew by 23 percent compared to Q1 2015 05 July 2016
Akamai has released its State of the Internet Report for the first quarter of 2016, and the findings show briskly growing connection rates. The global average connection speed grew by 23 percent compared to Q1 2015, rising to a new … Continue reading
Sandvine survey claims Netflix is far larger than its rival Amazon 05 July 2016
According to a recent report from broadband utilization analysis firm Sandvine (via Recode), Amazon Video remains significantly less popular than Netflix in terms of its usage. Per Sandvine’s latest internet usage report, Netflix accounts for a staggering 35.2% of all U.S. … Continue reading
OTT continues to vex TV 04 July 2016
The reign of pay-TV and television networks as the most stable, predictable and highest-margin segments of the US media industry is rapidly eroding, Moody’s Investors Service states in a new report. OTT services and digital ad platforms such as Netflix, … Continue reading
USA consumers drawn to the customer service provided by OTT companies 01 July 2016
Americans want cable TV providers to improve customer service and meet the high standards set by progressive Internet TV players, according to research commissioned by pay-TV subscription, billing and CRM specialist Paywizard. Americans are drawn to the next level of … Continue reading
