No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
33% of millennials are “very happy” with their cable service and have no plans to Cut the Cord 27 July 2016
According to survey data from Furious Corp, 33 per cent of millennials are “very happy” with their cable service and have no plans to cancel. Meanwhile, in the first quarter of this year, “Tier 1 pay-TV providers like Charter added … Continue reading
84% of respondents in a survey in Ireland said they watch Video-on-Demand 27 July 2016
Video-on-demand (VOD) viewers in Ireland are more likely to watch movies on demand than any other genre, according to a July 2016 report from Interactive Advertising Bureau Ireland (IAB Ireland). While 65% watched movies on demand in March 2016, sports … Continue reading
Amazon to launch Amazon Prime in India this year 26 July 2016
Amazon will launch Amazon Prime in India this year, reports now suggest that the company is investing is investing $300 million in creating original video content for Prime Video. This investment would be part of the $3 billion fresh funding for … Continue reading
Poor USA homes use free to air TV, OTT video accelerating 26 July 2016
GfK’s 2016 Ownership and Trend Report shows 17% of US TV homes relying on broadcast only delivery up 2% from last year with another 6% using just OTT video from Netflix, Amazon Prime, Hulu, or YouTube who do not have … Continue reading
European markets offer a favourable environment for OTT adoption 26 July 2016
With TV penetration to reach 73% of households in Central and Eastern Europe (CEE) and 69% in Western Europe (WE) by 2020, European markets have seen a high proliferation of connected devices, greater volume of online video catalogues and increasing … Continue reading
Singapore MDA Safeguards Over-The-Top Content Services Offering 22 July 2016
Singapore’s Media Development Authority has relaxed its rules to allow ‘R21’ rated TV series such as “Game of Thrones” and movies such as “Pulp Fiction” or “Fifty Shades of Grey” to be shown on online video streaming services. The new … Continue reading
VOD Viewership in Ireland Continues to Increase 21 July 2016
Viewership of video on demand (VOD) on connected devices continues to surge in Ireland with 3 in 4 Irish adults, aged 16+, saying they have viewed VOD over the last six months, according to new research from IAB Ireland and … Continue reading
Streaming to outstrip pay TV as Aussie SVOD services loom large 21 July 2016
Streaming subscriptions are set to outstrip pay TV subscriptions in Australia within three years. That’s the assessment of tech analyst firm Telsyte, which is predicting that the number of paid subscription video on demand (SVOD) services in Australia will more … Continue reading
OTT wakes up in Eastern Europe 21 July 2016
OTT TV and video revenues in 18 East European countries are set to reach $1,976 million in 2021. This, according to a new report from Digital TV Research, will be up from only $26 million in 2010 and $454 million … Continue reading
Data drives OTT enhancement, but lack of standards is a problem 20 July 2016
With the potential for a record number of new video streaming platforms launching in 2016, along with the addition of exciting new technologies like virtual reality and 4K quality video, the online video world – and the requirements for bandwidth … Continue reading
