“Live streaming” as a format has been a growing favorite over the last few years. Consumers are preferring live content to on-demand content of late. Everyone wants to see what’s happening live. The revolution began with user-generated live content and with Snapchat stories being the pioneer. Earlier over-the-top (OTT) live content was limited to sports …
Apps like Facebook and YouTube included live streaming, then came Meerkat, Periscope and now Instagram is looking at leaping ahead by testing two-person live broadcasting for select users with an all new split-screen layout. The new group live stream feature is all set to appear for some users before the feature launches to everyone. The …
George Kiong from Standard Media has written an amazing article on what Live Streaming means for all businesses and recommended businesses to include Live Streaming being offered by various social media platforms like Periscope, Snapchat and Facebook Live as part of their content strategy to promote their products. BMW used Periscope to introduce its M2 model …
Twitter is rolling out the insertion of pre-roll ads for live streaming videos through its Periscope live-streaming service. The social media giant said this move will allow brands to attach their message to specific broadcasts including creators and publishers. These ads will appear the same way as they do currently on Twitter videos found in …
One of the unique things about Instagram Live was that the live videos were always deleted once they were completed, unlike Facebook live or Periscope. The company has now announced the saving feature for broadcasters of live videos. Users will see a save button once the stream ends in the upper-right corner and tapping it …
According to Spain’s Internet Advertising Bureau’s (IAB) digital trends forecast, video tops in most of the 12 predictions. According to the report, online streaming video, connected TV, video content, advertising, audience measurement tools and virtual reality will rule digital trends for the year. According to the document, the top 12 digital trends in Spain for 2017 will be: …
Following Facebook, Twitter also allows live 360-degree video streaming on its Periscope platform, with an immediate effect. Users can already watch the first ever 360-degree video on Periscope, but only “select partners” will be able to stream 360 degrees at launch. On the desktop, users can simply click and drag around on the screen to rotate the …
Following the announcements to soon launch streaming TV apps, Twitter finally ends the wait to launch its Apple TV, Amazon Fire TV and Xbox One apps for users to stream Twitter videos on TV this Wednesday. Twitter has been pushing it hard to become the live streaming platform for major sporting events and following the NFL games …
Taking the live streaming momentum, Twitter tries to make changes to its platform in order to focus more on the live video streaming services. The company has recently added a button to user profiles for users to get easy notifications for live videos from individual accounts. One more feature buzzes when accounts go live on Periscope …
According to an interview given to Digit by Michael Fisher, the Senior Director of Business Development at Twitter, stated that Twitter has massive plans to jump fully fledged into the world of live streaming. He said Twitter is slowly integrating with Periscope as a foundational core of the service. Twitter has also started talking to NFL, …
