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Indian OTT firms rely heavily on content ads

Star India-owned Hotstar and Viacom 18’s Voot both have penetration into local and Western content and both monetize through advertising. While Hotstar boasts a ‘freemium’ subscription and advertising service, Voot has opted for an entirely ad-based model. This is the reason why the two have dominated the Indian OTT market base leaving Netflix and Amazon …

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Netflix still has a long way to go in India

According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well behind the established players such as Star TV backed Hotstar and Viacom’s Voot. The fourth …

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