India’s OTT - Latest updates on India’s OTT
Regional content may drive OTT consumption to 75% by 2021 06 December 2018
According to research, 75% of content will be consumed on OTT (Over-The-Top) platforms in 2021. The major driver of this growth will be regional content. OTT apps’ surge has made entertainment an activity where people spend most of their mobile … Continue reading
Netflix still has a long way to go in India 04 January 2018
According to a report by Hong Kong-based firm Counterpoint, Netflix although has a blazing start in India, is yet to make a mark in the Indian digital industry. As per the report, Netflix currently lies at the fifth spot well … Continue reading
Asia Pacific OTT market leaping ahead 24 November 2017
The Over-the-Top (OTT) business in Asia Pacific was unorganized with the presence of geographically focused players such as Hooq, Spuul, BoxTv, etc. It began full-fledged in 2015 with the arrival of Netflix in Japan and Australia, which slowly landed in … Continue reading
India’s OTT growth will be fuelled by Ad revenues 16 October 2017
In exchange4media Mobile Awards, 2017 – The Maddies, Uday Sodhi, Executive Vice President and Head – Digital Business – Sony Pictures Networks India Private Limited (SPN), forecasted that the Indian OTT space will remain ad-supported for a very long time. … Continue reading
