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Linear TV, digital video ad models come closer as premium video unification advances 19 June 2017

According to the Q1 2017 Video Monetisation Report (VMR) from advertising management solution provider FreeWheel, video monetization arising from live streams which mirror linear TV is on the rise. Desktop viewing makes up for 32% of ad view composition but it is lagging in Europe and is currently at 19%. Europe has witnessed the actual …

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