Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

Electronic Sell Through (EST)

Electronic Sell Through (EST) or sometimes also known as Download to Own (DTO) is referred to digital sale of media where consumers pays a one-time fee to download the media for unlimited viewing or accessed on demand via the Internet, Mobile and Cable. It is also described as an extension to Home Video Market. Examples for Electronic Sell Through (EST): iTunes Store, Microsoft Zune, Amazon Video, Walmart

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Embedded Video

Embedding allows you to place or copy the video from its original website onto a different site using “embed code” or an html code. To embed a video, copy the embed code from the original video site and paste the code into the site where you would like the video to appear.   Example of Embed Code: <iframe width="560" height="315" src="https://www.youtube.com/embed/jmA48sHA7OI" frameborder="0" allowfullscreen></iframe>

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Encoder

Basically, “Encoder” is a device that is used to convert data from one format to another. It can be either software or hardware. An encoder is important for converting the forage from your camera to streamable data. RTMP (Real Time Messaging Protocol) is the most popular format for the converted data. The encoder takes the format that is required and converts it into codecs (decompression/compression/). For instance, H.264 is the standard for streaming internet sources. It is also the suggested video…

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ePub (Electronic Publishing)

ePub or e Publishing (Electronic Publishing) is the process of distributing information through electronic mediums including e-books, online magazines, email, PDF files, the development of digital catalogues and libraries with the help of internet. There is also another form of e Publishing, where content is distributed via CDs or DVDs. Users can access these content on their e-Reader (iPad, Kindle, Tablet. Smartphone etc.) or computer (Desktop/Laptop). In recent years, the scope of ePub has expanded beyond static content to include…

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Upcoming Webinar

Streaming & OTT Predictions for 2025
Streaming & OTT Predictions for 2025

Join us for an exclusive webinar, “Streaming & OTT Predictions of 2025”, where we dig into the key trends, innovations, and transformations poised to shape the streaming and OTT landscape. Gain actionable insights into how the industry is evolving, from content strategies and monetization models to advancements in technology and user experience. We intend to equip professionals from all industries viz. Media & Entertainment, other industries like Sports, Education, Healthcare, Fitness & even Corporate Enterprises to build strategic USPs.

Things the webinar would cover:

  1. The Future of Content Creation: How AI-driven tools are reforming content production and personalization.
  2. Monetization Trends: Exploring the growth of hybrid models, FAST channels, and programmatic advertising.
  3. Viewer Engagement Strategies: Innovations in interactivity, social integration, and immersive technologies like AR/VR.
  4. Technological Advances: Key developments in streaming quality, latency reduction, and sustainable practices.
  5. Global Growth & Regional Focus: Strategies for expansion and capturing diverse audience segments with localized content.

Upcoming Webinar

February 06

8:00 AM PST

30 Minutes