Wiki

Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

iFrame (Inline Frame)

  iFrame is an HTML element. It allows an external web page to be embedded in an HTML document. By using an iFrame, you can also insert a piece of content (an embedded video, image, short instructions etc.) from another source into a web page.

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IMA (Interactive Media Ads)

IMA (Interactive Media Ads): This technology is developed by Google that provides an SDK (Software Development Kit) and tools for incorporating video ads within video players. It enables publishers to integrate various ad formats, such as linear video ads and overlay ads, into their video content. Muvi uses IMA SDK across its apps for ad insertion. Live Audio Streaming is a rapidly growing segment of the digital media landscape. Platforms like Spotify, Apple Music, and Twitch have popularized this format,…

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IPTV (Internet Protocol Television)

IPTV or Internet Protocol Television is a system of transmitting and broadcasting television series using Internet Protocol Suite unlike traditional deliver through satellite signal and cable television formats. IPTV enables streaming media in smaller batches improving overall user experience. IPTV sends only one content at a time as requested by the viewer and a new stream is transmitted to the viewer when there is a change in the channel. IPTV requires a Set Top Box for seamless programming experience.

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Upcoming Webinar

Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist
Build vs Buy in Streaming — The True Cost, Time & Scale Reality Checklist

‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints.

This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach.

The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams.

 

Things the webinar would cover:

  1. What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling).
  2. The true cost of build vs buy, including hidden and long-term operational costs.
  3. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches.
  4. Scaling challenges across devices, geographies, and monetization models.
  5. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy.
  6. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.

Upcoming Webinar

March 26

12:00 AM PST

30 Minutes