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Item: Muvi One
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Explanation of terms and acronyms related to the media and broadcasting world. Updated every week!

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Video on demand (VoD)

Video on Demand is referred to a system that allows viewers to watch a variety of programming based video content in real time or download it for later use. Video on demand services can be used for entertainment, education, video conferencing and Live events. VOD systems at a consumer level can stream content through STB, Computers, Smartphones and advanced digital media devices delivered over the internet. Video on Demand (VOD) services allow users to access and watch videos at their…

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Over-the-top content (OTT)

In broadcasting, Over-The-Top content (OTT) is the delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content. This model contrasts with the purchasing or rental of video or audio content from an…

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Upcoming Webinar

Launching OTT for Emerging Markets: Payments, Language, and Infrastructure

Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale.

Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia.

In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance.

Things the webinar would cover:

Key growth trends, mobile-first consumption behavior, and what makes these markets unique.
Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing
Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement.
Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming

Upcoming Webinar