Audio Bitrate
Audio bitrate refers to the number of bits processed per unit of time when transmitting or encoding audio. It is typically measured in kilobits per second (kbps) and plays a critical role in determining the quality and file size of an audio stream or recording. The higher the bitrate, the better the audio quality, although it also increases data usage and storage requirements. Overview In digital audio, bitrate directly impacts the clarity and fidelity of sound. It represents how much…
Learn more
Dynamic Ad Insertion
Dynamic Ad Insertion (DAI) is a technology that allows advertisers to deliver targeted ads in real-time by seamlessly integrating them into digital content such as videos, podcasts, and live streams. Instead of using pre-recorded or static ads, DAI enables ad servers to insert personalized, relevant ads for individual users based on their demographics, behavior, location, and other data points. Think of it as ads tailored just for you, seamlessly woven into the content you're watching. Dynamic Ad Insertion helps broadcasters…
Learn more
AAC (Advanced Audio Coding)
AAC (Advanced Audio Coding) is a lossy digital audio compression standard that offers higher sound quality than MP3 at the same bit rate. This means that for the same file size, an AAC file can sound clearer and more detailed than an MP3 file. It's standardized by ISO and IEC as part of the MPEG-2 and MPEG-4 specifications. AAC is widely used for streaming, digital radio, and on devices like smartphones and tablets. Example: AAC is the default audio format…
Learn more
What is STAS (Short-term Advertising Strength)?
STAS is a metric used to measure the immediate effectiveness of an advertising campaign. It is measured by taking the values such as The percentage of purchase among advertising exposed consumers DIVIDED BY The Percentage of purchases among non-exposed consumers. This figure is then multiplied by 100 obtaining a score where the result is larger than 100, suggesting a positive effect of the advertising. It is useful for marketers and advertisers who want to assess the success of their campaigns…
Learn more
