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5 Best Shoppable Video Platforms in 2024

Ankit Jena Published on : 05 December 2023
Shoppable video platforms


From interactive product placements to real-time purchasing capabilities, shoppable video platforms are not just shaping the present but setting the stage for what’s to come in the ever-evolving intersection of video content and online shopping. A shoppable video refers to any video presented on a retailer’s website, landing page, social media platform, email, or other channels, enabling viewers to make purchases directly from the video content.

This blog will serve as your guide to the top-notch shoppable video platforms that are redefining the online shopping experience.


Shoppable video platforms


Why Shoppable Video?

Shoppable video refers to a type of interactive video content that allows viewers to make purchases directly from the video itself. It combines the engaging nature of video content with the convenience of e-commerce, creating a seamless and integrated shopping experience. Here are several reasons why shoppable video has gained popularity:

Engagement and Interactivity:

Shoppable videos enhance viewer engagement by allowing them to interact with the content. Instead of being passive observers, viewers can click on items within the video to learn more or make a purchase. This interactive element increases the time users spend with the content.

Streamlined Shopping Experience:

Shoppable videos eliminate the need for viewers to visit a separate website or platform to make a purchase. They can simply click on the product within the video, view additional details, and proceed with the transaction without leaving the video environment. This streamlined process can lead to higher conversion rates.

Visual Appeal:

Video content is inherently more engaging and visually appealing than static images or text. Shoppable videos leverage this visual appeal to showcase products in action, helping potential customers better understand how they work or look in real-life situations.

Storytelling Opportunities:

Shoppable videos provide an opportunity for brands to tell a story around their products. By integrating a narrative into the video, brands can create a more emotional connection with viewers, potentially influencing their purchasing decisions.

Convenience for Consumers:

Shoppable videos cater to the convenience-seeking behavior of consumers. With a few clicks, viewers can go from discovering a product to completing a purchase without the hassle of navigating through multiple pages or websites.


Mobile-Friendly Experience:

Given the increasing use of mobile devices, shoppable videos are particularly effective on mobile platforms. Users can easily shop while on the go, making it a convenient option for today’s mobile-centric consumers.


Analytics and Data Insights:

Shoppable videos enable businesses to gather valuable data on viewer behavior and preferences. Analyzing this data can provide insights into which products are more popular, how users interact with the content, and other valuable information that can inform marketing strategies.


Competitive Advantage:

As shoppable video is still a relatively novel and innovative approach, businesses that adopt this technology early may gain a competitive advantage. It can help them stand out in the crowded online marketplace and appeal to tech-savvy consumers.


What are Shoppable Video Platforms?

Shoppable video platforms is a platform that combines video content with e-commerce functionality, allowing viewers to directly purchase products or services featured in the video. It transforms passive viewers into active shoppers by integrating interactive elements such as clickable links, buttons, or hotspots within the video.


How Shoppable Video Platforms Work?

  • Interactive Elements: Shoppable videos include interactive elements overlaid on the video content. These elements can be product tags, links, or buttons that appear as viewers watch the video.

  • Product Information: When viewers click on these interactive elements, they can access additional information about the featured product or service. This may include details like price, specifications, or customer reviews.

  • Direct Purchase: One of the key features of shoppable videos is the ability to make a purchase directly within the video player. Viewers can click on a “Buy Now” button or a similar call-to-action, initiating the purchase process without leaving the video platform.

  • Seamless Integration: Shoppable video platforms often integrate with e-commerce systems and payment gateways, ensuring a seamless transaction process. This integration allows businesses to track sales and measure the effectiveness of their shoppable video campaigns.

  • Analytics: Shoppable video platforms typically provide analytics and insights into viewer engagement, click-through rates, and conversion metrics. This data helps businesses understand the performance of their shoppable videos and optimize their strategies accordingly.


How Shoppable Video Platforms Can Help?

Shoppable video platforms can be valuable for businesses looking to enhance their online presence and drive sales. These platforms combine the power of video content with e-commerce functionality, allowing viewers to make purchases directly within the video interface. Here are several ways shoppable video platforms can benefit businesses:


Enhanced User Engagement:

Shoppable videos create a more interactive and engaging experience for viewers. Users are more likely to stay engaged with a video that allows them to explore and purchase products seamlessly.


Seamless Integration of E-Commerce:

These platforms integrate e-commerce functionalities directly into the video, enabling users to click on products or links and make purchases without leaving the video environment. This seamless integration streamlines the purchasing process and reduces friction for potential customers.


Increased Conversion Rates:

Shoppable videos have the potential to significantly increase conversion rates by providing a direct path from product discovery to purchase. Viewers are more likely to convert into customers when they can easily transition from watching a video to making a purchase.


Analytics and Data Insights:

Shoppable video platforms typically come with analytics tools that provide valuable insights into user behavior. Businesses can track metrics such as click-through rates, conversion rates, and popular products, allowing them to refine their strategies and optimize their content for better performance.


Competitive Advantage:

Adopting shoppable video technology can set businesses apart from competitors by offering a more innovative and convenient shopping experience. This can be especially advantageous in industries where visual appeal and user experience play a crucial role in purchasing decisions.


5 Top Shoppable Video Platforms


Muvi Flex

Muvi Flex is the ultimate shoppable video hosting platform that easily integrates with your e-commerce system and thus enables users to click on products or links and make purchases without leaving the video environment.  This seamless integration of video and e-commerce creates a frictionless path from inspiration to purchase, enhancing user engagement and conversion rates.





  • Customization and Branding
  • Quick Deployment
  • Scalability
  • Monetization Options
  • Multi-Device Support



  • Standard – US $199 /month – Unlimited Content, Unlimited Views
  • Professional – US $899/month – Standard + Alie Recommendation Engine, Other Premium Features
  • Enterprise – US $2899/month – Professional + Dedicated Server + Enterprise Support

To know more about our pricing plans visit us



Brightcove is a prominent and versatile shoppable video platform that has gained popularity among businesses and content creators for its comprehensive suite of video management and distribution tools. Brightcove offers reliable and secure video hosting with high-quality video delivery. It provides the infrastructure necessary to stream videos seamlessly to viewers across the globe, ensuring a smooth and buffer-free experience.


Key Features

  • Video Hosting and Delivery
  • Content Management
  • Monetization Options
  • Customization and Branding



  • High-Quality Video Delivery
  • Scalability
  • Content Monetization
  • Customization



  • Complexity
  • Limited Customization
  • Limited Free Trial



  • Starter: 50 to 200 videos, up to 100,000 plays, and 2-5 users
  • Professional: unlimited videos, 100,000+ plays, with +10 users
  • Enterprise: unlimited videos, 100,000+ plays, with 10+ users + unlimited upload, and analytics-only users



JW Player is a versatile and widely-used shoppable video platform that has gained popularity for its comprehensive video solutions. Founded in 2005 by Jeroen “JW” Wijering, JW Player has since evolved to offer a range of features designed to meet the needs of content creators, businesses, and developers. It has become a trusted choice for hosting, managing, and delivering video content across various industries.


Key Features

  • Video Playback and Streaming
  • Customization and Branding
  • Monetization Options
  • Analytics and Insights



  • Security
  • Live Streaming
  • Responsive Design
  • Content Management



  • Learning Curve
  • Bandwidth Costs
  • Limited Analytics
  • Limited Monetization Options



  • 30-day free trial subscription – Full API and SDK access, and a non-commercial license, 25 GB hosting bandwidth and 75 GB streaming.
  • Custom pricing plan – 150 GB hosting bandwidth and 500 GB streaming (50,000 plays) per month billed annually.
  • Enterprise plans – Speak with experts – high-volume storage and streaming



Vimeo is widely recognized as a shoppable video platform that caters to a variety of users, including individuals, businesses, and creative professionals. It has gained a reputation for prioritizing security and privacy, making it a trusted choice for those who want to share their videos while maintaining control over their content.


Key Features

  • Encryption
  • Privacy settings
  • Content control
  • Video review and approval



  • Customization
  • Privacy and Security
  • Analytics
  • Monetization
  • Collaboration



  • Content Restrictions
  • Limited Social Features
  • Limited Live Streaming Features



  • Plus – $7/month – 5GB/week or 250GB every year – Single user
  • Pro – $20/month – 20GB/week or 1TB every year – 3 users
  • Premium – $75/month – Unlimited live streaming with 7TB of storage – Unlimited viewers



Founded in 2005 with the mission of streamlining video delivery, Wowza is a professional shoppable video platform that caters to both live and on-demand streaming. The platform places a strong emphasis on enhancing flexibility and accessibility across a wide range of viewing devices.

Wowza provides the Streaming Engine for self-hosted video workflows and offers the Wowza Streaming Cloud, a comprehensive streaming solution.


Key features

  • Built-in transcoding
  • Live streaming and on-demand video hosting
  • White-label video player for an on-brand viewer experience



  • Versatile Streaming Capabilities
  • Scalability
  • Cross-Platform Compatibility
  • Low Latency Streaming



  • Complexity
  • Hardware Requirements
  • Resource Intensive
  • Limited Free Version



  • Basic – $175/month + $195/month for each additional case and $125/month for each additional prepaid
  • One Month Event – $295/month + $295month for each additional case
  • Enterprise – Contact Sales – Enterprise solution


Ending Notes

If you are looking for a shoppable video platform for your business, consider trying Muvi Flex! It ensures efficient video content hosting, media storage, and management. Deliver top-notch video and audio content seamlessly across devices, captivating your audience with an unmatched viewing experience, no matter their network bandwidth.

Take a free trial to know more! 


Shoppable video platforms


Shoppable video platforms is a platform that combines video content with e-commerce functionality, allowing viewers to directly purchase products or services featured in the video. It transforms passive viewers into active shoppers by integrating interactive elements such as clickable links, buttons, or hotspots within the video.

  • Built-in CDN
  • Bulk Upload
  • Geo-blocking
  • Encoding and Transcoding
  • Playlist with HLS Output
  • Built-in Multi-DRM Security
  • Analytics & Reports

Ecommerce industry can get the most benefit from shoppable video platforms!

Shoppable video platforms can be suitable for small businesses, depending on their specific needs, products, and target audience. Shoppable videos allow viewers to make purchases directly from the video content, creating a seamless and interactive shopping experience. 

Yes, Muvi Flex can be easily integrated with your existing e-commerce platform! 

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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