In the last few years, the way we consume content has changed considerably. Traditional modes of entertainment such as cinema halls and television broadcasts have taken a backseat and given way to the rise of over-the-top based live streaming thus revolutionizing the way we consume live-streamed content such as sports, concerts, live classes, etc. OTT live streaming has therefore helped content creators and broadcasters reach audiences on a global scale regardless of geographical limitations.
In such times, it becomes all the more important to extract the true value of OTT live streaming and make an impact in the industry. This blog is a comprehensive guide to the world of OTT live streaming and it also shares practical tips on how to deliver live streams to mobile and TV devices.
What is OTT Live Streaming
OTT live streaming refers to the distribution and delivery of video and audio content over the internet directly to the viewer’s devices without the need to establish a connection via traditional cable or satellite television service providers. It provides a flexible way for consumers to watch live content such as sports whenever and wherever they want to consume it thus offering greater freedom and more customization than ever before.
The content delivered can reach any device of the user’s choice such as mobile phones, tablets, smart TVs, streaming devices, and much more. Unlike traditional broadcasting methods which relied on scheduled programming, OTT live streaming offers freedom like no other technology.
Backed by adaptive bitrate streaming technology and a large content delivery network, the content streaming can be done using the highest possible resolutions and with the coming of high-speed internet via the 5G and 6G technologies, the streaming quality is improving day-by-day.
OTT live streaming also gives creators and producers numerous insights such as audience engagement, user activity, viewership analytics, monetization reports, etc thus giving them a much greater command over their content and its distribution than ever before. With the right strategy and the right software solution, you can become a dominant force in the OTT live-streaming wave.
Why You Should Invest in OTT Live Streaming Technology & Content Distribution
The world is consuming content on the go like never before. People today start watching a soccer game while traveling on their mobile app and then when they reach home, start streaming the same content on a large 55-inch television. What we mean to say is that OTT live streaming is becoming the new normal of live content consumption.
- According to Nielsen, US adults now spend nearly 6 hours per day watching videos.
- Hubsport says 54% of customers want to see more video content from businesses.
- According to Intel, video could make up as much as 90% of all the 5G traffic.
- According to Techradar, 90 seconds is the most a viewer will tolerate a bad live stream.
Video consumption is increasing every day and here are a few reasons why you must start taking advantage.
Large Audience To Target
The world is on the internet and if you wish to expand your audience, targeting the internet users becomes most important than anybody else. From educators to gamers, every person is consuming live content from some creator or the other.
So step one is to start identifying your audience and start targeting them with good quality live content. You could be a teacher teaching Mathematics or a blogger wishing to do sports commentary, the internet has a space for all of you and all it takes is the zeal to work and make humble beginnings.
Improved User Experience
The one thing that OTT live streaming apps on mobile devices and TVs can provide to the audience is a unique and interactive user experience. Traditional TV live streaming never gave the audiences that freedom but with OTT live streaming, users can:
- Interact with fellow viewers and streamers using chat window options.
- Give virtual tokens that have monetary value to the creators they like.
- Like and share live streaming links on their social media channels.
- Purchase official merchandise.
- Be a part of discussions when as decided by live streamers.
- Start watching parties with their friends and family.
OTT live streaming apps, therefore, offer certain unique attributes that have the potential to engage audiences thus increasing user experience.
More Methods of Monetization
OTT live streaming offers creators multiple ways to earn from their live content.
- Deploy a subscription-based monetization model and earn from your viewers on a monthly basis thus generating a consistent revenue stream.
- Get an ad server and sell ads to advertisers and earn during peak live streaming moments.
- Make individual content such as an analytics course on marketing gated and earn on a pay-per-view basis.
- Sell merchandise on the platform and add another source of revenue.
The ways in which you can make money on OTT live-streaming applications is endless and all it takes is the right strategy.
High-Quality Audio & Video
As said before, the technology is improving everyday and so is the live streaming quality. Today, several apps offer options to deliver 4K content to their consumers using high-speed internet and CDN-delivered latency-free content. Getting the right software solution will empower you to take your content quality to the next level.
A great live-streaming session is a combination of a great live-streaming software solution and quality content production. While you can take care of the latter, we have software that can take care of the former. Introducing Muvi Live, a standalone live streaming software solution trusted by the industry. From small businesses to large-scale enterprises, Muvi Live has something to offer to all genres of content creators and producers.
Get a free trial of Muvi Live today and before you do that here are a few features that will enhance your live streams like no other platform available in the market.
Why Muvi Live?
Muvi Live comes with a large selection of features that make it the best choice for mobile live streaming.
- Pay As You Go: At Muvi, we support and appreciate humble beginnings. You do not need to provide any subscription fees initially. You can simply opt for the pay-as-you-go feature and get bandwidth and streaming hours. Whenever they get exhausted, you can simply purchase more from our store. This enables you to be more flexible in your purchases and plan everything giving you more control over your finances.
- Multiple Monetization: If you want to go via the subscription model or earn from ads, we got it all covered. With Muvi Live, you can choose your way of monetization and we will deploy it for you. (Pro Tip: You can even opt for hybrid monetization taking benefits of all forms of monetization)
- Chat Box: Audience interaction makes live streams different from recorded streams. Get a dedicated chat box that can be embedded into your website or app where your audience can interact with the creators.
- Player Integration: We provide embedded codes for effective player integration making your live streams present everywhere.
- Social Media Playback: Social media is very important for effective marketing and establishing an online presence. With Muvi Live, you can stream simultaneously across all social media platforms easily and effectively.
- DRM-based Secured Broadcast: Solve all piracy with Muvi Live’s multi-DRM approach to restrict any unauthorized access. Your live streams will be accessed by only those whom you allow.
- Support for Multiple Apps & Smart TV Ecosystem: Get specially curated applications that your users can use to access your content on all major platforms
- No-Code Methodology: All our products come with no-code setups. This means that you do not require any prior programming experience to develop and deploy live-streaming applications. If you ever get stuck, our 24*7 customer support will always be there to help you.
Muvi Live: Your One-Stop Live Streaming Solution
When it comes to choosing the right solution for OTT live streaming, Muvi Live stands out as an exceptional choice. With its comprehensive set of features, advanced technology, and customer-centric approach, Muvi Live offers a powerful and reliable platform for delivering seamless live-streaming experiences to a global audience. Let’s explore why Muvi Live is the best solution for your OTT live streaming needs. Muvi Live empowers you to deliver exceptional live-streaming experiences to your audience. Whether you’re a content creator, broadcaster, or business, Muvi Live is the best choice to unlock the full potential of your live content and engage viewers like never before.