Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Global OTT viewers prefer one access point for video streaming 02 February 2018

If reports are to believed, global viewers, prefer one single access point instead of juggling among online video streaming platforms such as Netflix, Amazon Prime, Hulu, etc.

The study also claims that 39% would prefer to have pay TV or free over-the-air viewing only, 24% would prefer pay TV and one SVOD service of choice, and 23% only a single on-demand portal with everything in one place.

The study also reveals some thought-provoking information which includes, views of 51% of streaming audiences who feel that they are paying for some form of content they don’t care about.

While SVOD services are thriving upon their ad-free model, 64% of viewers are unwilling to pay extra bucks just to remove ads from the streaming platform.

The survey also throws light on how much consumers pay for OTT in comparison to pay TV, weighed by viewing hours. Only 23% of viewer budget went to OTT, though it accounted for 42% of viewing times. 

Don't forget to share this post!


Latest Posts

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Related Blogs
Why Should You Launch Your Own Branded Smart TV App in 2023?

Why Should You Launch Your Own Branded Smart TV App in 2023?

  Video streaming is a rapidly growing industry, with more and more consumers choosing to cut the cord and stream...

06 February 2023
What is an Online Video Platform (OVP)? Definition, Meaning and How It Works?

What is an Online Video Platform (OVP)? Definition, Meaning and How It Works?

  Online video consumption is rapidly growing and becoming more popular these days. The use cases for online video in...

06 February 2023
Connected TV (CTV) Advertising: All You Need To Know

Connected TV (CTV) Advertising: All You Need To Know

  Connected TV (CTV) advertising refers to the practice of delivering video ads to viewers on internet-connected televisions (TVs), rather...

31 January 2023
How to Develop Your Own LG TV WebOS App Without Coding?

How to Develop Your Own LG TV WebOS App Without Coding?

  In 2021, LG TVs held an 18.9% share of the global television market. We don’t need to tell you...

20 January 2023
OTT Business Model 2023 - How OTT Platforms Make Money?

OTT Business Model 2023 - How OTT Platforms Make Money?

  Are you eager to know about How OTT platforms make money? In this blog, we will discuss how OTT...

18 January 2023

Try Muvi One
Free for 14 days

Launch your Multi-Screen Streaming Service
Instantly
START FREE
close-link