SK Telecom (SKT) has joined hands with three terrestrial broadcasters to manage their OTT services and counter online streaming giant Netflix which is slowly firming its base in the country.
The companies agreed to a deal that would see the launch of a new corporation that will merge SK Broadband’s Oksusu OTT platform with Content Alliance Platform, which runs an OTT service called Pooq. Pooq provides real-time terrestrial programming and video-on-demand (VOD). As per the deal, Pooq and Oksusu will soon be combined and relaunched as a new streaming brand.
SKT quoted, “More competitive content, distinctive services, larger platforms, and overseas expansion are essential for the growth of the OTT business and the development of the domestic media ecosystem, and ongoing investment must be guaranteed. Our eventual plan is to build this combined service into the Netflix of Asia and beyond that to Korea’s flagship OTT service that can compete in the global market, thus revitalizing the domestic media ecosystem.”