Shift72 vs Muvi One
Looking for a Shift72 replacement?
Build, operate, and expand your streaming business on a unified platform — without modular complexity or SDK-first dependencies.
- All in One Stack vs Modular VOD Stack
- AI-assisted workflows vs Manual Workflow
- 12+ Apps Ready vs SDK Led Delivery
TRUSTED BY GLOBAL LEADERS
Why Muvi One Is the Best Shift72 Alternative
Muvi One | Shift72 | |
|---|---|---|
| Platform approach | Unified all-in-one OTT platform | Modular VOD framework |
| Getting started | Free trial available | No public free trial |
| Platform scope | VOD, Live, Linear, Audio, Shorts, E-learning | VOD-first, event-centric |
| Built-in AI capabilities | AI-powered workflows | Primarily manual workflows |
| App ecosystem | Native apps included across Web, Mobile & TV | App delivery via SDK builds |
| Analytics depth | Enterprise analytics + BI integrations | Reporting-focused analytics |
| Pricing clarity | Transparent, published pricing | Custom pricing via sales only |
| Feature breadth | Extensive capabilities available out-of-the-box | Focused feature set for specific use cases |
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Video Dashboard & Content Management
- Unified Multi-Format Management – Run VOD, live streams, linear channels, audio, and emerging formats from a single operational dashboard designed for long-term streaming growth.
- Built for Format Expansion – Introduce short-form video, learning experiences, or new monetization models without re-architecting your platform or adding separate systems.
- Flexible Ingestion Workflows – Upload and ingest content via browser, FTP, SFTP, or server-to-server transfers to support diverse team structures and distribution pipelines.
- Role-Based Publishing Control – Empower internal teams, partners, and contributors with structured permissions, approvals, and publishing workflows from the same control layer.
| Category | Muvi One | Shift72 |
|---|---|---|
| CMS model | Unified OTT dashboard | Event-led workflow |
| Roles & access | Multi-role permissions | Invite-based roles |
| Content ingestion | Browser, API, FTP, SFTP | Browser & API |
| Content formats | VOD, Live, Linear, Audio, shorts, E-learning | VOD & Live |
| UGC workflows | Moderated UGC | Curated submissions |
| Scale orientation | Continuous OTT growth | Festival-focused |
Pricing & Free Trial Control
- Free trial access – Start without sales dependency or upfront commitments, enabling faster evaluation and onboarding.
- No mandatory platform cut – Retain full ownership of subscription and transactional revenue without enforced revenue-sharing models.
- Predictable commercial structure – Avoid renegotiation-heavy, deal-based pricing and scale your platform without commercial uncertainty.
| Category | Muvi One | Shift72 |
|---|---|---|
| Free trial | Available | Available via sales |
| Revenue ownership | 100% retained | Contract-defined |
| Pricing model | Published plans | Sales-led pricing |
| Pricing transparency | Public & transparent | Shared during sales |
| Impact of growth on cost | Not revenue-linked | Scope-dependent |
| Commercial predictability | Predictable subscription | Contract-based |
Built-in AI Capabilities
- AI-native workflows – Automation embedded across discovery, localization, and engagement workflows at the platform level.
- Reduced manual effort – Minimize operational overhead as content volumes, regions, and audiences scale.
- Built for global scale – AI handles tasks that teams otherwise manage manually across languages, catalogs, and compliance.
| Category | Muvi One | Shift72 |
|---|---|---|
| AI-powered recommendations | Native, platform-level | Not natively available |
| Search inside video | AI-driven semantic discovery | Not natively supported |
| AI dubbing & translation | Built-in AI localization | External tools required |
| AI subtitles | Native AI-generated subtitles | Manual or external subtitle uploads |
| AI chat & Q&A on video | Embedded AI-driven interactions | Not natively supported |
| AI moderation & compliance | AI-assisted moderation workflows | Manual or rule-based processes |
| AI as a platform layer | Embedded across core workflows | Not a core platform focus |
Monetization & Commerce Flexibility
- All major monetization models – Run ads, subscriptions, transactions, or hybrid models without re-architecting your platform.
- Built for experimentation – Launch offers, test pricing, and combine models across your platform or specific titles.
- Designed for global commerce – Support regional pricing, flexible payments, and scalable offers as you expand to new markets.
| Category | Muvi One | Shift72 |
|---|---|---|
| Core monetization | AVOD, SVOD, TVOD, hybrid | AVOD, SVOD, TVOD |
| Hybrid flexibility | Platform or title-level | Config / use-case dependent |
| Promo tools | Coupons & vouchers | Promo codes & discounts |
| Bundles & passes | Bundles, passes, packages | Bundles; event-led passes |
| Pre-sales | Pre-orders supported | Early-bird / pre-sales |
| Credits / coins | Virtual credits /coins supported | Not a standard capability |
| Payment gateways | 10+ gateway options | Stripe-based payments |
| Multi-currency | Supported | Supported |
Website & App Ecosystem
- Apps included by default – Launch across web, mobile, and TV using platform-managed apps without SDK-first development.
- Frontend control without lock-in – Customize experiences using an in-built visual editor or bring your own design without tying every change to engineering cycles.
- Faster multi-device expansion – Add new platforms without rebuilding or re-integrating core systems as your audience grows.
| Category | Muvi One | Shift72 |
|---|---|---|
| App delivery model | 12+ platform-managed native apps | SDK-led app builds |
| Templates | 7 for Website and 3 for Apps | Not publicly specified |
| Supported platforms | Web, iOS, Android, Smart TVs & casting | Web-first; apps via SDK |
| Time to launch apps | Faster, low-code | Development-dependent |
| Frontend customization | Visual Designer + BYOD | SDK-led customization |
| RTL support | Supported | Build-dependent |
| Engineering dependency | Minimal for most use cases | Required for app workflows |
| Scalability across devices | Platform-driven | Build-driven |
Enterprise Readiness, Security & Compliance
- Enterprise-grade security & DRM – Protect premium content at scale with platform-native security and multi-DRM support.
- Built-in encoding & delivery – Handle encoding, transcoding, and streaming quality within the platform without coordinating multiple vendors.
- Compliance-ready infrastructure – Meet global data, privacy, and security expectations with enterprise-aligned controls.
| Category | Muvi One | Shift72 |
|---|---|---|
| Security architecture | Platform-native enterprise security | Studio-grade security focus |
| DRM support | Multi-DRM | Multi-key DRM |
| Watermarking | Static, dynamic & forensic | Visible watermarking |
| Encoding & transcoding | Built-in, platform-managed | Usage-based (Crystal Encoding) |
| Maximum resolution | Up to 4K | Up to 1080p |
| Video delivery | Adaptive bitrate, multi-CDN | Adaptive streaming with CDN |
| Audio support | Multi-channel + lossless formats (FLAC/WAV) | Multi-channel (AAC/E-AC3 based) |
| Compliance standards | ISO 27001, GDPR, SOC-aligned | GDPR-compliant |
| Data privacy controls | Enterprise data governance | Privacy-focused controls |
| Operational visibility | Platform, content & revenue insights | Content & sales reports |
Developer Tools & Deployment Flexibility
- Full developer surface area – Access APIs, webhooks, and SDKs to integrate, extend, or customize workflows as needed.
- Platform-first, dev-optional – Build and operate quickly without code, while retaining the ability to extend deeply when required.
- Flexible deployment models – Run on cloud, private infrastructure, or alongside your own CMS and systems.
| Category | Muvi One | Shift72 |
|---|---|---|
| API availability | Platform-wide REST APIs | APIs focused on VODKit |
| Webhooks | Event-based across workflows | Key platform events |
| SDK strategy | Optional, platform-first | SDK-centric (RocketSDK) |
| Developer dependency | Minimal for most workflows | Required for app & frontend builds |
| CMS flexibility | Built-in or bring your own | Platform-managed CMS |
| Deployment options | Cloud, private cloud, on-prem | Cloud-based deployment |
| Integration approach | APIs-first, integration-friendly | SDK-led with supporting APIs |
Migration Framework & Ongoing Support
- Structured migration framework – Migrate content, users, monetization, and apps using a guided, step-by-step approach designed to minimize disruption.
- 24×7 enterprise support – Access always-on assistance across regions and time zones for critical operations and live events.
- Dedicated account ownership – Work with a clear point of contact before, during, and after migration for continuity and accountability.
| Category | Muvi One | Shift72 |
|---|---|---|
| Migration approach | Structured, migration-led framework | Not positioned as migration-led |
| Downtime handling | Designed to minimize disruption | No explicit guarantees stated |
| Migration ownership | Fully managed by Muvi team | Project-dependent |
| Support availability | 24×7 global support | Business-hours support |
| Account management | Dedicated account owner | Not consistently assigned |
| Post-launch support | Proactive, ongoing engagement | Reactive support model |
Still Evaluating Your Options?
Built for what’s nextAdd new formats, monetization models, and regions without rebuilding your stack.
Global Compliance
Muvi One is backed by globally recognized security and compliance standards, ensuring platform stability, secure delivery, privacy protection, and seamless streaming across all devices.
Ready to Move Beyond Shift72?
Muvi One helps teams move beyond event-centric platforms with a unified streaming system, handling migration across content, apps, monetization, and security so scaling never slows you down.
Switch To One Guided migration. Dedicated support. No disruption to ongoing operations.