Audio Ads - Latest updates on Audio Ads
How to Create a Compelling Audio Ad? 09 June 2021
According to Statista, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021. A study commissioned by Pandora found that when audio ads were integrated with participants’ personal music playlists, these ads impacted long-term memory 49% better than radio, 36% better than television, and 29% better than mobile video …
Spotify introduces self-serve platform for audio ads 28 September 2017
Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service. In this process, it has introduced its first self-serve platform for marketers to be able to set up and manage audio ad campaigns. Advertisers can decide to upload pre-created ads or upload a …
Channel 4 brings ads with personalized audio Ads 26 April 2017
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …
