Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Audio Ads - Latest updates on Audio Ads

blog_opt_6

Spotify introduces self-serve platform for audio ads

Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service. In this process, it has introduced its first self-serve platform for marketers to be able to set up and manage audio ad campaigns. Advertisers can decide to upload pre-created ads or upload a …

blog_opt_6

Channel 4 brings ads with personalized audio Ads

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads.  The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …

Tags

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter


We use cookies for best experience on website. By using our site you agree to

Cookies Policy