Audio Ads - Latest updates on Audio Ads
How to Create a Compelling Audio Ad? 09 June 2021
According to Statista, the digital audio advertising space is anticipated to grow by more than 23.5% in 2021. A study commissioned by Pandora found that when audio ads were integrated with participants’ personal music playlists, these ads impacted long-term … Continue reading
Spotify introduces self-serve platform for audio ads 28 September 2017
Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service. In this process, it has introduced its first self-serve platform for marketers to be able to set up … Continue reading
Channel 4 brings ads with personalized audio Ads 26 April 2017
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database … Continue reading
