Spotify’s new ads platform aims to bring a large number of Small and Medium Business (SMB) advertisers to the streaming audio service. In this process, it has introduced its first self-serve platform for marketers to be able to set up and manage audio ad campaigns. Advertisers can decide to upload pre-created ads or upload a …
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database of 15 million users. David Amodio, digital and creative leader at Channel 4, said: “The …
