Video Streaming Ads - Latest updates on Video Streaming Ads
Future of Streaming Ads: Muvi’s Advanced Ad Architecture Explained 28 March 2024
Until a few years back, “Ads” was a not-so-positive term in streaming. Many streaming platforms, including the most premium ones like Netflix and Amazon Prime Videos, used to boost their “Ad-Free” services, calling it “premium class”. But, in 2024, the … Continue reading
How The OTT Industry Can Benefit From Programmatic Advertising? 22 April 2021
Is your ad reaching your target audience? Do you feel it’s time-consuming having to negotiate with many advertisers? Do you feel frustrated having to fill up the spaces in your ad inventory? If you are a publisher or an advertiser, … Continue reading
One-fifth of US marketers plan to invest in Live Stream Video Ads 12 August 2016
According to an August 2016 research, about one-fifth of US media decision makers are planning to invest in live video streaming platform ads over next six months. Overall, digital video advertising will continue to grow particularly with social media channels … Continue reading
Twitter video streaming ads to help maintain position 27 April 2016
Twitter is struggling to keep up the advertising money from its social media rivals like Facebook, Instagram and Snapchat. Twitter’s shares are down 24% so far in this year. “Advertisers do have a lot of other options. Companies are experimenting … Continue reading
Twitter’s video streaming in-feed ads great for brands 04 April 2016
In-feed video streaming ads on Twitter are working well for brands according to Twitter’s agency development director Dave Roter. And this is primarily for mobile devices as Twitter’s 90% revenue comes from mobile platforms, which in the last Q4 jumped … Continue reading
