Written by: Roshan Dwivedi
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database of 15 million users.
David Amodio, digital and creative leader at Channel 4, said: “The most attention-grabbing word for anyone to hear is, without doubt, one’s own name, so to be able to offer advertisers the chance to speak directly to our millions of viewers is not just unique, but an immensely powerful marketing tool which adds, even more, value to All 4’s increasingly personalised experience.”
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