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Augmented Reality - Latest updates on Augmented Reality

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4K streaming, Augmented Reality, and other OTT trends in 2018

The year 2017 bade adieu in style with the sensational $52 billion acquisition of Fox by Disney. While the entertainment industry is yet to get past the historical event, 2018 has come up with more promises, bigger expectations and not certainly devoid of risks. The risk in terms of saturation, disinvestments by tiny players,  merger …

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AR/VR headset market to reach 100m units

According to a recent data from International Data Corporation (IDC), new AR/VR device launches, expanding array of content for both consumer and enterprises, and lower price points will propel the augmented and virtual reality headset device market worldwide at a breakneck pace. The total AR & VR headset device shipments are set to reach 99.4 million …

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AR more potential than VR – says Apple

In an interview with the UK newspaper, The Independent, Apple CEO Tim Cook stated that Augmented Reality (AR) is compatible to many apps as compared to Virtual Reality (VR). “I’m excited about augmented reality because unlike virtual reality which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement …

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AR to be the ‘primary driver’ of VR/AR market by 2021

According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report – 2017, AR will account for some US$83 billion of the combined AR/VR market, VR …

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Immersive Video Technologies driving Enhanced Ad Engagement

According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found out that individuals engage more and pay greater attention on immersive advertising. The data of …

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VR headset revenues to hit $660 million mark

According to a recent Consumer Technology Association, the US Virtual Reality headset sales are set to reach 2.5 million units in 2017, 79% up from 2016. According to CTA’s latest ‘US Consumer Technology Sales and Forecasts’ report, virtual and augmented reality are growing at an exponential rate year on year and VR headset sales are set to …

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VR Headsets Market to Grow at 108% CAGR in 5 Years

Based on a Tracker research program from the International Data Corporation (IDC) on the emergence of Augmented Reality (AR) and Virtual Reality (VR) headset market, there will be huge worldwide shipments in AR and VR headsets. The worldwide AR and VR headset shipments are expected to experience a compound annual growth rate (CAGR) of 108.3% …

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