Augmented Reality - Latest updates on Augmented Reality
4K streaming, Augmented Reality, and other OTT trends in 2018 11 January 2018
The year 2017 bade adieu in style with the sensational $52 billion acquisition of Fox by Disney. While the entertainment industry is yet to get past the historical event, 2018 has come up with more promises, bigger expectations and not … Continue reading
AR/VR headset market to reach 100m units 22 March 2017
According to a recent data from International Data Corporation (IDC), new AR/VR device launches, expanding array of content for both consumer and enterprises, and lower price points will propel the augmented and virtual reality headset device market worldwide at a breakneck … Continue reading
AR more potential than VR – says Apple 15 February 2017
In an interview with the UK newspaper, The Independent, Apple CEO Tim Cook stated that Augmented Reality (AR) is compatible to many apps as compared to Virtual Reality (VR). “I’m excited about augmented reality because unlike virtual reality which closes the world … Continue reading
AR to be the ‘primary driver’ of VR/AR market by 2021 18 January 2017
According to a new research, mobile augmented reality (AR) could be the primary driver of the virtual reality (VR) and AR market by 2021, which is going to be worth US$108 billion (€101 billion). According to Digi-Capital’s new Augmented/Virtual Reality Report … Continue reading
Immersive Video Technologies driving Enhanced Ad Engagement 11 January 2017
According to a new research, Virtual reality (VR) and other immersive technologies are driving much better user engagement for video advertising. The study was conducted for immersive technologies including mobile virtual reality (VR), augmented reality (AR) and 360° video and found … Continue reading
VR headset revenues to hit $660 million mark 06 January 2017
According to a recent Consumer Technology Association, the US Virtual Reality headset sales are set to reach 2.5 million units in 2017, 79% up from 2016. According to CTA’s latest ‘US Consumer Technology Sales and Forecasts’ report, virtual and augmented reality … Continue reading
VR Headsets Market to Grow at 108% CAGR in 5 Years 23 December 2016
Based on a Tracker research program from the International Data Corporation (IDC) on the emergence of Augmented Reality (AR) and Virtual Reality (VR) headset market, there will be huge worldwide shipments in AR and VR headsets. The worldwide AR and … Continue reading
