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OTT video services most preferred, but cable most used 14 April 2016
OTT video services are highest on demand among all TV-viewing options in the US. From the 1236 US TV viewers surveyed, around 50% have expressed interest in cord cutting. Netflix and Hulu have received a high favorability rating of 52%. … Continue reading
Single & independent most likely to have SVOD 06 April 2016
According to the recent research by Nielsen, SVOD is most used by single independents (78%) and the numbers are lowest for people starting a family. Around 66% between the ages of 18-24 use SVOD services. Single millennials living alone aged … Continue reading
Can cord-cutting and traditional TV co-exist? 30 March 2016
Cord cutting is a buzz word today. With numerous reports of varied region showing mixed results about it, the question arises – is cord cutting real? Short answer – Yes, but read on. Cord-cutting was seen as a phantom by … Continue reading
Rise of no-TV households 23 March 2016
Around 25% of UK households subscribe to a video-on-demand service like Netflix. Around 1.3 million homes in the UK have no traditional TV, a number that increased from 90k in 2010. According to the report, “One theory is that non-TV … Continue reading
OTT growth leads to growth in the telecom sector 15 March 2016
In Mexico, OTT platforms are helping the telecom sector. Demand for better broadband network because of increase in demand for video streaming, is creating a bigger market for data. OTT services have grown by 60% in 2015 and have raked … Continue reading
Trends in the African video streaming market 14 March 2016
Africa is a unique region for video streaming services. The interior areas of the continent lack cable TV access, while regions are getting increasingly covered by telecom internet services and this acts as a catalyst for video on demand services. … Continue reading
Binge watching on bed increases 11 March 2016
TV viewing is shifting to internet TV platforms. There is a rise in demand for streaming services like Netflix, Hulu and Amazon Prime. Binge watching is the trend. TV is still the dominant viewing platform, but things are changing in this … Continue reading
Will Cable adopt DOCSIS 3.1 and grow? 11 March 2016
Cable can take on Telecom companies in the advent of broadband and OTT platform popularity by adopting DOCSIS 3.1 technology. This will allow download speeds of 10 Gbit/s and 2 Gbit/s for uploads. Considering the fact that the smaller cable … Continue reading
An hour a day for Netflix in Netherlands 09 March 2016
Around 15 minutes a day is consumed on SVOD services by users in Netherlands, an average of 5% of their daily total video consumption. This was revealed in the Dutch Consumer Video Behavior report by Telecompaper. This is for regular … Continue reading
Media firms are looking to enter video streaming business 04 March 2016
Reputed media brands are looking to expand into the video streaming business. Sony, HBO, AT&T, Disney are reportedly looking to enter the space. There is a sizable market that includes cord cutters and also around 10-15 million homes that have … Continue reading
