Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

OTT video services most preferred, but cable most used

Roshan Dwivedi Published on : 14 April 2016

OTT video services are highest on demand among all TV-viewing options in the US. From the 1236 US TV viewers surveyed, around 50% have expressed interest in cord cutting. Netflix and Hulu have received a high favorability rating of 52%. And 44% for over the air broadcasting, with a little over 30% for satellite and cable TV companies. Even with low favorability, cable remains the highest used TV service at 51%, satellite at 29%, OTT at 10% and over the air at just 7%. Major reason for the unfavorability is that cable and satellite services are expensive. As internet and phone services are bundled with cable, it has stopped users from cutting the cord.

Source: Warc

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes