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It may not be surprising that kids in every age group are watching TV regularly, but that’s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest … Continue reading
Linear TV broadcasting is likely to remain the dominant form of TV consumption, but there are two fundamental factors slowly changing the way people engage with the medium. These are video streaming platforms (VODs), which allow subscribers to consume video content … Continue reading
Call it cord cutting. Or call it the rise of online video streaming platforms. Whatever you call it, traditional #tv viewing has slipped dramatically among viewers between the ages of 18 and 34. Fresh ratings numbers from The #nielsen Co. (as … Continue reading
Going forward, #nielsen looks to focus on more white label video-on-demand services, both subscription-based (such as Netflix) and ad-supported models. “Capturing these fast-growing slices of over-the-top viewing is a key next step in our effort to provide clients with a … Continue reading
Broadcast and cable networks have aggressively joined hands to disseminate viewership data cobbled together from many sources — from traditional #nielsen numbers to cable #vod-playback stats to a range of methods for tracking streaming activity. Nielsen at present doesn’t measure all of … Continue reading
Television viewership in the United States has seen a major 12% drop, as compared to the January of 2014, the eight consecutive double digit drop, as reported by Nielsen. Lobby group The Internet Association, which counts Google, Netflix, Amazon and … Continue reading
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