Muvi Blogs

Beyond The Buzz- Latest Insights From Muvi

Nielsen - Latest updates on Nielsen

Infrograph : Digital Content Consumption by Kids 24 February 2015

It may not be surprising that kids in every age group are watching TV regularly, but that’s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest among us are tuning in via tech. When #nielsen looked at the cross-platform consumption of children, …

VOD poses fierce challenge to linear TV in all forms of revenue generation 24 February 2015

Linear TV broadcasting is likely to remain the dominant form of TV consumption, but there are two fundamental factors slowly changing the way people engage with the medium. These are video streaming platforms (VODs), which allow subscribers to consume video content either in real time or download it to watch later, and device proliferation. In December 2014, …

Multi-screen video delivery is what will kill the TV 18 February 2015

Call it cord cutting. Or call it the rise of online video streaming platforms. Whatever you call it, traditional #tv viewing has slipped dramatically among viewers between the ages of 18 and 34. Fresh ratings numbers from The #nielsen Co. (as reported by the New York Post) show that TV usage dropped 10.6% between last September …

Amidst slow growth, Nielsen guns for VOD 16 February 2015

Going forward, #nielsen looks to focus on more white label video-on-demand services, both subscription-based (such as Netflix) and ad-supported models. “Capturing these fast-growing slices of over-the-top viewing is a key next step in our effort to provide clients with a complete picture of the total audience in 2015.”, claims Nielsen. Read the entire story here.

Networks rework the stats-engine to track multi-platform viewing 12 February 2015

Broadcast and cable networks have aggressively joined hands to disseminate viewership data cobbled together from many sources — from traditional #nielsen numbers to cable #vod-playback stats to a range of methods for tracking streaming activity. Nielsen at present doesn’t measure all of the viewing sources that can club together into a 35-day number, so research executives are …

Nielsen survey shows dropping numbers for TV in wake of VoD revolution 06 February 2015

Television viewership in the United States has seen a major 12% drop, as compared to the January of 2014, the eight consecutive double digit drop, as reported by Nielsen.  Lobby group The Internet Association, which counts Google, Netflix, Amazon and Yahoo among its members, revenue from online video on demand streaming service has increased by 175 per …

White Papers

Latest Tweets

Join Us On Facebook

Subscribe to our Newsletter

Take a Free Trial to experience
how easy it is to 

Launch an OTT Platform
Try for Free
No Credit Card required!
close-link