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Video on demand services like Netflix and Hulu were niche businesses just a few years ago but in recent months it’s become clear that these platforms for streaming movies and television shows are a big part of the coming future of … Continue reading
The 2014 fourth quarter report by RegionalTAM, OzTAM and Nielsen examines the household take-up of screen technologies and interplay between them. The report found household take-up of internet-capable devices reached a new high in Q4 2014. Australian are spending on average … Continue reading
Jennifer Cooper spoke at the Adobe Summit marketing conference concluding today in Salt Lake City, Utah, and she was talking to a roomful of television executives. The name of her session was ” Show Me the Money! Growing Revenues and … Continue reading
Cabletelevision Advertising Bureau claims that as much as 40% of TV-rating declines in the third and fourth quarters were attributable to video streaming services. The news comes as TV viewing has declined by an estimated 10% from a year previously in … Continue reading
It may not be surprising that kids in every age group are watching TV regularly, but that’s far from the only way the lunchbox set are consuming media. With digital devices now a facet of everyday life, even the youngest … Continue reading
Linear TV broadcasting is likely to remain the dominant form of TV consumption, but there are two fundamental factors slowly changing the way people engage with the medium. These are video streaming platforms (VODs), which allow subscribers to consume video content … Continue reading
Call it cord cutting. Or call it the rise of online video streaming platforms. Whatever you call it, traditional #tv viewing has slipped dramatically among viewers between the ages of 18 and 34. Fresh ratings numbers from The #nielsen Co. (as … Continue reading
Broadcast and cable networks have aggressively joined hands to disseminate viewership data cobbled together from many sources — from traditional #nielsen numbers to cable #vod-playback stats to a range of methods for tracking streaming activity. Nielsen at present doesn’t measure all of … Continue reading
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