OTT platforms have made entertainment, sports, and education available to the users on-demand. The popularity of streaming media has eliminated the need of any middle man such as the traditional cable TV network. Muvi allows content owners to launch white-labeled Video and/or Audio streaming service – both on-demand and live. And following the recent pricing update of Muvi Free, creators can go live in a simple click at zero cost.
OTT Platforms - Latest updates on OTT Platforms
VOD Market in the US to Grow at a CAGR of 25.50% over the Period 2014-2019 15 July 2015
Report forecast the VOD market in the US to grow at a CAGR of 25.50% over the period 2014-2019. VOD is a service that enables viewers to access content through channels/mediums such as cable TV, DTH, or OTT. The … Continue reading
Comcast stream will ‘cannibalize’ MSO’s core video services, analyst says 14 July 2015
Comcast’s upcoming over-the-top pay-TV service could prove popular enough to siphon subscribers away from the MSO’s more profitable linear video products, an analyst tells FierceCable. “This service is very attractive,” said Joel Espelien, senior analyst for The Diffusion Group. “Our … Continue reading
Movie Theaters Don’t Like Netflix, or Digital Platforms Offering First-Run Films 13 July 2015
Currently, movie theater owners are enjoying boffo ticket sales driven by summer blockbusters like Jurassic World and Inside Out. The surge comes as even more viewers, both young and older, are turning to digital platforms for their entertainment. Yet video on … Continue reading
Netflix/Pay TV Crossover Remains Stable: Study 10 July 2015
Netflix is often viewed as a video tool tailored for cord-cutters, but new data from The Diffusion Group shows that the use of traditional pay TV services among Netflix subscribers has remained relatively stable. TDG said legacy pay TV … Continue reading
Europe’s Net Neutrality Rules: Consumers May Enjoy More Innovation Across The Pond 10 July 2015
On the heels of the effective date of new net neutrality rules in the United States, Europe is going through a similar rulemaking process. On its face, the announcement just last week regarding the latest agreement stemming from the … Continue reading
OTT video service credential sharing will cost the industry $500 million in 2015 09 July 2015
Parks Associates announced new digital media research today that finds OTT video service credential sharing will cost the industry $500 million in direct revenues worldwide in 2015. The report The Cost of Piracy shows 6% of U.S. broadband households … Continue reading
Perfect Storm of OTT and UHD Raises The Bar For Pay TV Security 09 July 2015
The arrival of UHD video services will intensify the arms race with content pirates, with many pirates working diligently to capture premium video and redistribute over the Internet. It coincides with the proliferation of high quality OTT video services, … Continue reading
DVR – the key for next generation OTT TV is in the clouds 08 July 2015
With the growth of OTT TV platforms, multiple screen viewing and cord cutting catching on in the U.S., it is unsurprising that what matters in the world of video, TV and advertisers is converging. For instance, in a recent … Continue reading
How To Stop A Binge: Study Shows Viewing Pitfalls 08 July 2015
Binge viewing, it would seem, is a precarious pleasure – with 42% of viewers ready to abandon a series after just one negative experience, and more than half of this number neutral-to-unlikely to return. The figures come courtesy of a … Continue reading
UK television advertising booms despite digital rise 08 July 2015
If television is dying, British advertisers have yet to hear the message. Spending on TV advertising in the UK will surge 9 per cent this year to £4.2bn, according to forecasts by GroupM, WPP’s media investment division. The figures … Continue reading
