Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Operators’ quest towards online video subscription. Will they win hearts?

Roshan Dwivedi Published on : 15 July 2015
OTT Video Services

The region has seen remarkable progress in the development of online video recently. Initially, adoption was mainly driven by YouTube, but later more players have entered the market ranging from localized free streaming sites (eg. Youku in China) to paid TV players extending to the OTT VOD platforms (e.g. Foxtel in Australia). While some have managed to accumulate fan base in multiple countries (e.g. Viki), most of the dominance are confined to a single market. However, recent announcements on Singtel’s Hooq and Philippine Long Distance Telephone Company (PLDT)’s investment in iFlix brought in new dynamics to the region. Both ventures aspire to become the largest regional player of online video subscription.

Interestingly, these ventures came at a time when Netflix announced its interest to expand into Asia. Asian operators are seen pre-empting Netflix’s disruptive move by launching their own service. With a rapidly expanding digital population, the region comes across very promising. However,  first-mover advantage may not apply as the curation of content and exclusivity are known success factors that will determine interest, leading to subscription uptake.

The content game has its own nuances that requires different strategies compared to telecoms services. The paramount importance of ‘killer’ content and exclusivity such as Netflix’s House of Cards is a good example, where a popular TV series help them differentiate in a highly competitive US market. What will be the content ‘hook’ that is comparable to this region? Sports content aside (expensive and complicated regional distribution rights), keen providers will need to assess local interests such as locally themed reality TV shows and K-Pop that could stimulate interest.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
February 22

8:00AM PST

Security and Compliance in Streaming Solutions

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar, we shall have an insightful look at both these aspects.

On Security, we shall look at Data Encryption to protect Content and Access Controls for the Network. On Compliance, we will look deeper into regulations on Data Privacy, Accessibility Standards, Industry-specific regulations, and Recordkeeping & audit trails.

Why attend the webinar?

  • To understand the protection of your content and the platform.
  • To understand industry-specific regulations such as HIPAA, HECVAT, PCI DSS etc.
  • To learn about regulations on user data privacy and accessibility standards
  • To learn more about good security and compliance practices in streaming business

Security and compliance are critical considerations in the development and deployment of streaming solutions, ensuring the protection of sensitive data and adherence to regulatory standards. In this webinar,…...

Event Language: English
1 hour