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OTT shapes up advertising of the future 10 February 2016
As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange International, a multiscreen video services firm, says “TV is going to look more like the …
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