Cloud-based linear TV channels and FAST channels are growing popular these days. Nowadays, more and more platforms like ROKU and Fire TV have added the capabilities to stream these channels natively. As a result, the demand from broadcasters to … Continue reading
As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange … Continue reading