Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

OTT shapes up advertising of the future

Roshan Dwivedi Published on : 10 February 2016

As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange International, a multiscreen video services firm, says “TV is going to look more like the newsstand,”. As converting to OTT will enable advertisers to identify and reach their targeted customers individually. In short, ads are going to become more efficient.

Source: IBTimes

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes