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Global Subscription of Online Music Streaming Services record 32% increase 06 April 2020

  As per research, global subscriptions of online music streaming platforms  witnessed a 32% increase YoY (year-on-year), accounting to 358 million subscribers in the year 2019.  With 35% of total paid subscriptions and 31% of total revenue, Spotify leads the game.  Apple Music ranks 2nd in the list with 19% of total paid subscriptions and …

Spotify introduces targeted podcast advertising feature 18 June 2019

Spotify announces the integration of targeted ads on its podcasting service. Now, advertisers can target users, who are streaming podcasts, with relevant ad campaigns and can trigger instant action. Earlier, advertisements on Spotify were only meant for free-tiers music listeners, but with this development, advertisers can reach out to the podcast’s listeners too. Commenting on …

Spotify consistently dominates in new markets 17 June 2019

Spotify, the global audio streaming giant, is eventually out-scoring its competitor – Apple Music, as per Q2 market reports. The music streaming service is gaining dominance on new markets including Hungary, Slovakia, Indonesia, Honduras, and Finland. Earlier, Spotify had a strong presence in the Spanish & Portuguese market, but with more & more subscribers tuning …

Spotify signs deal with Obamas for producing Podcasts 10 June 2019

Spotify, the music streaming giant, announces a multi-year partnership with Former US President Barack Obama and his wife Michelle Obama’s production company – Higher Ground for producing a series of podcasts. As per the deal, the couple will produce and lend their voices through podcasts that will be distributed worldwide. The Obamas launched the production …

Spotify tests a new feature on its music streaming platform 03 June 2019

According to reports, Spotify is secretly testing a new feature named – “Social Listening” among its employees. The new feature would allow multiple users to listen and control a single playlist from their respective devices in real-time. Social Listening feature is pretty similar to that of Spotify’s collaborative playlist feature, however, the way it allows …

Spotify Lite now available in Play Store for Indian users 27 May 2019

For subscribers with low storage space and RAM, Spotify Lite Beta app is now accessible at the Google Play Store. The music streaming app is just 11 MB in size and supports all Android devices of version 4.1 or above. As in India, the internet connections are slow especially in the rurals, Spotify Lite is …

ByteDance to Launch Music Streaming Platform like Spotify in India 21 May 2019

ByteDance, the Chinese internet company behind TikTok, is now in talks to launch Spotify-like music streaming app for the Indian audience. According to reports, the company has already secured deals with two leading music labels in India – T-Series & Times Music and is expected to roll out the services around this fall. In the …

Spotify introduces new Storyline feature for Artists 15 May 2019

Spotify, the global music streaming giant, is testing a new storytelling feature called Storyline, similar to those of insta-stories and Facebook stories, where artists can share their thoughts as well as quotes and can interact better with the audiences. The new Storyline feature is now under-testing and is mainly designed for artists only. Some popular …

Spotify First to Hit 100 Million Paying Subscribers Worldwide 30 April 2019

As per the Q1 2019 reports, Spotify becomes the first-ever music streaming service to hit the 100 Million paying subscribers mark. Despite intense competition in the audio streaming industry, Spotify beats out the major competitors like Google Play Music, Amazon Prime Music, and Apple Music to gain more than 217 Million monthly active users. Users …

Spotify Introduces New Conversion Metrics to Measure Ad Performance 11 April 2019

Spotify, the music streaming giant with more than 207 million subscribers worldwide, launches a new analytic tool for music marketers to track the performance of ad campaigns. The tool is supposed to help artists understand the streaming conversion metrics minutely, and manage future promotions accordingly. The metrics will mainly determine the behavior and actions of …

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