Advertising - Latest updates on Advertising
Infographic: A Peek into the Future of OTT Market in LATAM regions. 15 February 2021
OTT is said to lead the Latin America growth. Many Video Producers and Content Owners are expanding into the region looking at it’s high potential and growing market. In fact, Brazil and Mexico are Number 4 and Number 5 on the … Continue reading
Spotify introduces targeted podcast advertising feature 18 June 2019
Spotify announces the integration of targeted ads on its podcasting service. Now, advertisers can target users, who are streaming podcasts, with relevant ad campaigns and can trigger instant action. Earlier, advertisements on Spotify were only meant for free-tiers music listeners, … Continue reading
Roku to launch an OTT Advertising Measurement Service 19 January 2018
Providing much relief to the baffled OTT marketers, Roku has come up with Roku Ad Insights that allows brands and agencies measure how effective their marketing is on OTT. The service which claims to work in four ways boasts a … Continue reading
How to improve OTT Advertising 06 June 2017
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading
eSports revenues to reach $3.5bn by 2021 07 April 2017
According to a Juniper Research study, the increasing consumption of eSports and live streaming games will lead to $3.5 billion (€3.29bn) revenues by 2021, up from $1.8 billion in 2017. The research reported that through subscription services will attract more … Continue reading
A look into Africa’s OTT Market – Today & Tomorrow 22 March 2017
So, we have discussed about the OTT landscapes, scenarios and the growth prospects of Latin America, Asia and Western European regions in our previous articles. If you haven’t already read through these, please go and read to get an insight … Continue reading
Spain’s Advertising Market to Grow by 5% in 2017: Research 02 January 2017
According to Zenith Media’s last panel of 2016 of 2016, 2016 will end with a general 4.3% growth, while 2017 will see a 5% growth in total advertising investments in Spain. According to the agency, growth across the ad market will be driven by … Continue reading
