Written by: Mousumi Rana
Mousumi is a Content Marketer for Muvi. She is passionate about writing corporate blogs, articles, case studies, and marketing collaterals. When not working, she loves to dance, gym, and explore new places.
As per research, global subscriptions of online music streaming platforms witnessed a 32% increase YoY (year-on-year), accounting to 358 million subscribers in the year 2019.
With 35% of total paid subscriptions and 31% of total revenue, Spotify leads the game.
Apple Music ranks 2nd in the list with 19% of total paid subscriptions and 24% of total revenue of the online music streaming industry. Subscriptions of Amazon Music reached 15% share, positioning it at the 3rd place.
By the end of year 2020, subscription for online music streaming services is expected to exceed 25% year-on-year so as to cross 450 million subscribers.
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