If you follow the growth curve of online businesses over the past decade, you will find that for subscription-based businesses, it has spiked noticeably. According to a recent report by Statista, the U.S. OTT access revenue is projected to reach US$ 88 Billion by 2026 with the Netflix’s subscriber base set to reach 182 Million …
If you are an avid online shopper, you already know the perks of taking subscriptions from various e-commerce stores. Free delivery to exclusive coupons- the benefits are often too lucrative to resist for the customers. No doubt that it’s one of the business strategies that e-commerce business players have adopted over the years! Now, …
The OTT industry has evolved drastically in the last few years. While the number of OTT subscribers grew exponentially over the past decade, the outbreak of the pandemic has further aided in its growing demand. As stated in a report by Statista, the OTT video segment itself is set to reach US$ 271,837 Million …
If you are a business person, then billing your customers must be a concern for you. While the subscription billing model has taken the center stage for the online businesses, there are ways to improve your subscription billing process to bring the best out of it. Subscription billing is the process of billing your …
Recurring billing is when a merchant automatically charges a customer for products or services at predefined intervals of time. This time interval can be weekly, monthly, annually, or any other specific time period chosen by the customer. Nowadays, most of the online businesses opt for recurring billing management systems. It is the most convenient …
In this era of growing number of subscription businesses, subscription fatigue has become a commonly occurring phenomenon among customers. In the simplest words- subscription fatigue is when customers feel tired and overwhelmed of having too many subscriptions at the same time. While the outbreak of the COVID-19 pandemic raised the number of subscribers for digital …
A payment gateway is simply the component of your business that keeps the transaction between two parties smooth. It enables easy and instant online payments for both the customer and the seller. If you are to open an online business website, you must know that cash on delivery is not the wisest option if …
As the world is moving towards digitization, the rate of cyber attacks is also growing significantly. More often than not, these attacks are made on the billing feature of any website. This is done mainly through phishing or malware attacks. However, to prevent these invaders, every business should have security features on their website. …
Managing customers or subscribers of a subscription-based business is not an easy task. This gets even more complicated when you grow. According to a survey, recurring billing management has been one of the significant challenges among SaaS startups. While the lack of knowledge of recurring billing dynamics has only fueled the challenge, entrepreneurs often …
Price, convenience, and personalization are the three primary reasons; subscription business models have gained popularity in recent years. According to Gartner, all new software entrants and 80% of historical vendors have kept SaaS options in their business model to avoid losing out on the market traction. From airlines to the hospitality industry to car …