Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
A payment gateway is simply the component of your business that keeps the transaction between two parties smooth. It enables easy and instant online payments for both the customer and the seller. If you are to open an online … Continue reading
Managing customers or subscribers of a subscription-based business is not an easy task. This gets even more complicated when you grow. According to a survey, recurring billing management has been one of the significant challenges among SaaS startups. While … Continue reading
Price, convenience, and personalization are the three primary reasons; subscription business models have gained popularity in recent years. According to Gartner, all new software entrants and 80% of historical vendors have kept SaaS options in their business model to … Continue reading
The year 2021 is not going to be ordinary. It will carry the baggage of an active pandemic, a permanent change in consumer spending, and a massive boom in subscription-based businesses. While the former two are beyond control, the … Continue reading
COVID-19 and the OTT surge – Enough has been written and told already. The OTT industry is undoubtedly benefiting from the ongoing pandemic, but some trends magnified during the year and are set to control the OTT movement in 2021. … Continue reading
The subscription business has proven to be a boon in these self-quarantining times. With social distancing becoming the newest norm, businesses have realized the importance of “digital-first” and have been foraying into the digital space to sustain. While many businesses … Continue reading
Do you have quality audio content but still unable to secure a profitable revenue from your music streaming platform? Are you completely at wit’s end to devise new strategies for the purpose? Fear not! We are here to help … Continue reading
The Australian OTT platform Stan, has followed suit with its competitor Netflix and increased its subscription prices and also added a new tier to its pricing structure. As part of the increase, Stan has raised its Standard Plan by 20% … Continue reading
Amazon is making an entry into the live music streaming business in the UK by managing and promoting its own gigs starting with Blondie later this month. This is the their new business based on their music strategy expansion plans, … Continue reading