According to a new research, young millennials in the USA, who have never signed up for Pay TV are satisfied by the likes of subscription video streaming platform services such as Netflix and Hulu. The study found out that 77.9% of … Continue reading
According to a recent research, US viewers are far ahead of other markets when it comes to consuming subscription video streaming services. More than half of US internet users subscribe to one or more of video streaming platform such as Netflix, Hulu … Continue reading
As the subscriber base of SVoD services continues to grow (9 million subscriptions in the UK, 91 million subscriptions in the US), social video platform YouTube still enjoys the biggest share of viewers in the UK, whilst subscription service Netflix … Continue reading
Netflix is streaming ahead of the pack in the competitive Australian market nudging five million active users according to Roy Morgan research. Since launching locally in Australia last year it has booked 1,878,000 subscriptions in addition to paid, free trials, … Continue reading
In the beginning of January, the news of Netflix launching its operations in India has hogged on some serious limelight. This launch is part of a global announcement that saw Netflix being simultaneously launched in over 130 countries. However, its … Continue reading
A report by TDG senior analyst, Alan Wolk shows how recommendation-based program guides on TV interfaces are becoming the new way that will determine viewing. “The old-school grid guide no longer works for today’s viewer,” explains Alan Wolk. He … Continue reading
Netflix’s entry makes a mark in the Indian OTT space. VoD consumption is high on mobile devices in the country, even when mobile data charges are high. The sVoD services are arguably more expensive than traditional services currently, which has … Continue reading
By the end of 2015, the SVOD market is set to reach 161 million homes as per a recent report from Research and Markets. If we look at their predictions for forthcoming years, the growth is even more apparent. By … Continue reading