The highest growth in VOD viewing comes from age groups 35 and over. While the competition remains stiff between Linear TV and OTT, the rise in VOD viewing is a sign that older viewers could consider SVOD platforms based on their content interest. SVOD players have started strategizing ways to engage with them like …
Netflix proved to be the savior for on-demand viewers during the pandemic as it won multiple awards in the 27th Annual Screen Actors Guild Awards. Apart from this, the OTT Player also received four more awards in the television category. The victory of being an SVOD platform that airs great content was witnessed by …
What Netflix started during the lockdown is now being followed by multiple OTT players such as Disney+, Hulu and the number is keen on increasing. Due to this sudden surge, SVOD subscriber count has grown simultaneously beating linear channel records. In November 2019, four OTT players were launched such as Disney+, HBO Max, and …
The streaming landscape is constantly evolving- Traditional revenues are shrinking across the entire industry as consumers are spending more time online. However, the biggest question companies are facing is whether to build their online presence by launching branded direct-to-consumer TV Apps or relying on established third-party OTT players like Amazon, Roku, Apple TV, etc. …
The BBC will supposedly be launching video streaming service in collaboration with European public service broadcasters to compete with the US VoD giants such as Netflix, Amazon Prime Video etc. In the US, BBC is already streaming British contents with Britbox, an SVoD service running jointly with commercial network ITV. Though BBC has not yet …
According to research reports, around 30 percent of the country’s online population are willing to watch SVoD content. An estimated 13.6 million French consumers (aged 6+) have watched SVoD content, up by 10 percentage points since December 2017. The report further states that eight out of ten SVoD users access their subscription services on a …
Viacom International Media Networks is all set to introduce a Paramount-branded SVoD service in Central and Eastern Europe (CEE) for the first time. The subscription video on demand service will be unveiled in Poland this month with cable TV distributor Toya and mobile operator Play, under the name Paramount Play. Bartosz Witak, Senior VP and …
American multinational retail corporation, Walmart has collaborated with U.S. movie studio Metro Goldwyn Mayer to create content for its VOD service, Vudu. Walmart has been looking to launch its subscription streaming video service to rival streaming giants such as Netflix and Hulu. With the launch of its video-on-demand service, Walmart makes a foray into producing …
American multinational media conglomerate, NBCUniversal International is bringing reality TV show subscription video-on-demand service Hayu to Canada. Available for CAD 5.99 per month in Canada, the SVOD service can be viewed on tablets, web, mobile phones and on connected smart TVs, at home or on the go. Hayu offers a wide range of TV shows, …
ZEE5, the SVOD platform of Zee Enterprises is available across 190 countries, a scale on which only OTT giants such as Netflix and Prime Video are operating. The video streaming platform will have a presence on all the leading platforms such as web, Android, and iOS etc. Also, as per sources, very soon it will …