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Global Internet Adspend To Overtake TV 22 July 2015

  Total internet adspend is predicted to overtake television by as early as 2017 on a global level according to a report from FIPP, the Worldwide Magazine Media Association. However, IPTV platform and video advertising revenues will reach multi-billion dollar levels in 2017. Global advertising revenues have grown by an average 5% year-on-year since the start …

Moving On From Traditional Video Advertisement 10 June 2015

Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has been operating on the CPM metric based advertising platform, selling out content inventories for a …

TV Benefits From Online Video Ads 25 May 2015

Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. …

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