Video Advertising - Latest updates on Video Advertising
Online Video Advertising in India Grew by 200% in 2016 04 January 2017
According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus advertising ultimately. The study also stated 2017 to show the same or even higher rate …
Italy’s video advertising market to grow by 30% in 2016 28 October 2016
According to figures published by Interactive Advertising Bureau Italia, the OTT and VOD video advertising market in Italy is expected to grow above 30% by the end of this year, representing one fourth of the total online advertising. This compares to the 2015, when the OTT video advertising market was worth up by 25% from …
Digital Video Content to generate $121 Billion by 2020 Globally 28 September 2016
According to a recent research, the global digital video content market is expected to grow at the CAGR of close to 26% during the 2016-2020 period. In 2015, the video traffic was accounted for 50% of the total mobile traffic and the same is expected to grow to 75% by 2020. According to marketers, video content …
€754 million invested in digital advertising in Spain in 2016 09 August 2016
According to a latest report by IAB, outstream video advertising has grown by 42.8% in the last 12 months in Spain. The digital advertising market has grown by 24.4% in a year to reach the €754 million investment. Both desktop and mobile investments reach €328 million after having grown by 20.58% and only the mobile …
Amazon takes on Google, Netflix in IPTV shake-up 31 May 2016
The new platform created by Amazon comes as a tough competition to YouTube and other’s video advertising dollars and IPTV traffic. Available to any video creator, Amazon Video Direct gives content makers four distribution options: content can be made available to Prime Video subscribers on a per-hour royalty fee; content can be sold as an …
Spending on video content increases 04 February 2016
According to a recently published report on IAB UK, the spending on video content is increasing by over 50% every year. It also indicates that websites offering video content are having more traffic, and for longer duration too. Considering the popularity of video streaming services, another study was conducted by the same organization with the …
Know The Best Advertising Model For Your Online Videos 11 September 2015
Video advertising is one of the fastest-growing opportunities online today, as well as one of the most promising online advertising formats. The emotional draw of the television experience, consumers’ adoption of broadband and subsequent change in Internet content, capabilities, and consumption all contribute to driving this growth. Despite the surge in interest in digital …
Why Not A New Netflix, But Ad Supported? 03 September 2015
What America needs is a good, cheap, video advertising-supported online content provider of quality content. Maybe Hulu will be that entity and we will be finding out soon as it spins out more of its new programming. It could be a contender. If the current TV advertising model isn’t going to transfer online, then maybe the …
6 Important Question To Ask When Choosing A Video Ad Server 01 September 2015
In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …
Choosing The Right Ad Network For Your Online Video Business 13 August 2015
Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site can be sold through an ad network. The ad network aggregates ad inventory from across …
