Video Advertising - Latest updates on Video Advertising
Adspend Analysis: The Rise And Rise Of Online Video 03 August 2015
Online video advertising expenditure is forecast to exceed £800m next year, at which point it will account for a quarter of all internet display adspend, according to the latest data from the Advertising Association/Warc Expenditure Report, released this week. As we’ve already learned this week, display remains the largest contributor to total UK advertising …
Muvi Studio Adds Out-Of-The-Box Support for “Video Ads (AVOD)” 28 July 2015
Muvi Studio is proud to announce that it’s HTML5 Video Player now supports Video Ads (AVOD) out-of-the-box! Video Advertising is growing at a breathtaking pace and undoubtedly, that customers and businesses are looking at expediting more and monetization routesfor their video content based on Video Ads. Prior to this, Muvi Studio’s HTML5 Video Player …
Global Internet Adspend To Overtake TV 22 July 2015
Total internet adspend is predicted to overtake television by as early as 2017 on a global level according to a report from FIPP, the Worldwide Magazine Media Association. However, IPTV platform and video advertising revenues will reach multi-billion dollar levels in 2017. Global advertising revenues have grown by an average 5% year-on-year since the start …
Moving On From Traditional Video Advertisement 10 June 2015
Digital advertising metrics and models like CPM and CPC have dictated the statistics for video advertising industry for years now. But is there something more the video streaming needs today? Time to move on, maybe? Video streaming icon Youtube has been operating on the CPM metric based advertising platform, selling out content inventories for a …
TV Benefits From Online Video Ads 25 May 2015
Traditional TV programmers and distributors continue to gain share and business from online video advertising. A new report from Comcast’s video ad management company, FreeWheel, says “authenticated” viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before. …
