A resent research had found out that 20% of millennials are more likely to buy a product or service after watching a video ad. A study that surveyed 1000 consumers in the UK found out that 40% of them like video ads that are informative and to the point. More than 30% of those surveyed …
Around 80% retailers in the United States have claimed that live streaming events are helping them in engaging better with audiences. The interactions are more authentic and this brings in the ‘human touch’ in a digital world. Recorded videos played back on-demand are useful in product/service launches, and this is becoming a trend for most …
In our view choosing the right Video Ad Server is one of the most important decisions an online video streaming business can make. Why? Because not only does it host all your online video advertising and deliver them to your target websites, it also “audits” your online marketing spend by monitoring click throughs and impressions …
Video ad networks are an alternative to purchasing advertising space on individual publishers one by one. When an online publisher wants to monetize their website, they often open the site up to advertising. The advertising spots on the site can be sold through an ad network. The ad network aggregates ad inventory from across …
Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds. According to a report from Adweek.com, the new video ad cost structure is a part of a global test …
