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In a nondescript room in the center of Netflix’s headquarters, you can walk into a small, paper white chamber called the Shu. It’s an homage to the solitary confinement cell in Orange Is The New Black, one of Netflix’s most … Continue reading
Like money, video still makes the world go around. While broadband may be the fastest growing technological force in the world, video is driving most of that growth and remains the premier subscription service. As a result, cable companies, telcos, … Continue reading
The Financial Times rolled out a time-based ad metric on Monday called cost per hour (CPH), which aims to quell view-ability and placement concerns that come with click-based measurement. “While CPM values every impression the same, CPH uses time to … Continue reading
Smart TVs may be limited by clunky UIs, but “dumb” TVs are getting smarter all the time. And thanks to connected game consoles and media streamers like Chromecast and Roku, those not-so-dumb TVs are set to drive a major surge … Continue reading
Anticipating swelling ranks of distributors that now include TV interlopers and video on demand technology icons Netflix and Amazon, sellers arrived at the 68th Cannes Film Festival armed with promising fare in the form of finished films, sizzle reels and scripts with star … Continue reading
Rentrak has entered into a TV ratings and Video on Demand system measurement agreement with Viacom Media Networks. Viacom will utilize Rentrak’s Advanced Demographics measurement capabilities, which include Rentrak’s viewing information and integrated purchase information from IRI, Shopcom and IHS … Continue reading
Parks Associates announced new research today showing 27% of US broadband households now own a streaming media device with video on demand technology and nearly 90% of these households have these devices connected to the Internet. The firm’s Q1 2015 consumer survey reveals … Continue reading
Wrestling network WWE is looking to build the WWE Network as a strong direct-to-consumer offering as it faces up to the long-term decline of its traditional pay-per-view business, according to Ed Wells, senior vice-president and managing director, delivering a keynote … Continue reading
Migration of video to OTT is a genuine global trend, but viewers still prefer to watch that video on TV, according to Ed Lee, vice-president of content for Roku. Speaking at TV Connect yesterday, Lee noted that OTT leader Netflix’s … Continue reading
Netflix and other OTT video on demand systems have not only given people more options for watching programming, but they’ve also changed how Americans consume content. The rise of these services, which also includes Hulu and Hulu Plus, Amazon‘s Prime Instant Video, and … Continue reading
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