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WWE looks to OTT as pay-per-view faces long-term decline

Roshan Dwivedi Published on : 04 May 2015

wwe-pay-per-view-50c6e2c026a79

Wrestling network WWE is looking to build the WWE Network as a strong direct-to-consumer offering as it faces up to the long-term decline of its traditional pay-per-view business, according to Ed Wells, senior vice-president and managing director, delivering a keynote at TV Connect

“Second-screen, video on demand technology and TV Everywhere are really extensions of the traditional TV world. We at WWE has focused on building a direct to consumer relationship with ubiquitous access to content and an opportunity to raise incremental revenues,” Wells told TV Connect conference attendees yesterday morning.

Read the entire story here.

Written by: Roshan Dwivedi

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