Video On Demand Software Platform - Latest updates on Video On Demand Software Platform
Rather Than Original Programming It’s On-Demand Driving Subscriptions 15 December 2015
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Most OTT Video Services Will Lose Christmas Subs In 6 Months Or Less 09 December 2015
The study, carried out in Australia, Brazil, Germany, Singapore, the UK and US, found that around 25 per cent of consumers already use an OTT service, and a further 27 per cent are planning to go OTT this Christmas, taking advantage of free trials and special offers. Continue reading
Majority of English TV viewers engage with second screen 31 July 2015
More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, … Continue reading
Deepening The Dynamically Ad-Served Pool 31 July 2015
TV ad delivery will become more addressable as more viewers stream video from set-top boxes and consume IP-based content. Although the addressable TV ad market is still only worth $300 million compared to linear TV’s $70 billion, cable operators … Continue reading
VidCon 2015: Online Video is Changing the World As We Know It 27 July 2015
The overriding message from the day was certainly the industry colliding with TV and the thought leaders that spoke on the day suggested that the two aren’t going to remain separate much longer. That really came as no major … Continue reading
The New World of Broadcasting 07 July 2015
What is “broadcasting”? There was a time, decades ago, when broadcasting was simple: You got a license from the government, built a transmission facility and flung as much power into the ether as you were allowed. Then came cable TV … Continue reading
LeTV and Xiaomi are in an epic battle to upend the TV industry 02 July 2015
LeTV and Xiaomi, two Chinese internet companies on different paths that both claim to upend traditional industry, have recently been fighting a battle over smart TV and smartphones. Each side wants to pursue the fight until it forces the … Continue reading
Rising tide of online piracy: Sink or Swim? 29 June 2015
For the first time, searches for popular insecure OTT devices have now outstripped popular secure OTT devices on Google searches. Online piracy is big business. All content is a target: thematic channels, recent movie releases and particularly live sports. … Continue reading
Blockbuster quietly reborn as successful TVOD 26 June 2015
OTT history has come full circle, with Blockbuster – the fallen video rental giant that once famously turned down the chance to purchase Netflix for a (relative) pittance – having been reborn in Denmark as a quietly successful, exclusively … Continue reading
Network spend outstips client for hardware/software 25 June 2015
Revenue growth from video infrastructure network hardware and software is far outstripping growth from client hardware and software, says new Q1 data from Synergy Research Group. While revenue from all video infrastructure grew by 7% on a rolling year-on-year … Continue reading
