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The Changing Face Of TV, As Per Google 01 January 2016
Google’s 2016 will likely to be characterized as the year of YouTube. Although the core search business will likely to remain the cash cow for Google, video advertising and subscription service will be the key drivers for Google as YouTube leverages its … Continue reading
From TV To YouTube : Millennials Made The Digital Move In 2015 31 December 2015
GenNext, the millennials, have moved on to shows on the web that truly reflect their preferences. This audience is continuously on the move and consumes content on non-traditional i.e. video streaming platforms. They watch content that is refreshing, finite and … Continue reading
Rather Than Original Programming It’s On-Demand Driving Subscriptions 15 December 2015
January 2015 research from Cowen and Company revealed that 82% of US Netflix subscribers subscribe to the service because of the ease of viewing its on-demand streaming content. Continue reading
Why All Video Streaming Services Need A Roku App 09 December 2015
ISKCON recently launched its video streaming services and within a month of launching the platform, the launch of its Roku App was announced. For a platform targeting mostly the family audience, an app on a Roku device was a no-brainer. Continue reading
Most OTT Video Services Will Lose Christmas Subs In 6 Months Or Less 09 December 2015
The study, carried out in Australia, Brazil, Germany, Singapore, the UK and US, found that around 25 per cent of consumers already use an OTT service, and a further 27 per cent are planning to go OTT this Christmas, taking advantage of free trials and special offers. Continue reading
The New Macquarie Plan For TV Networks To Defeat Netflix 07 December 2015
Analysts from Macquarie Research have laid out a plan for the TV giants to beat Netflix, and the two main pieces are maximizing the effect of Hulu and protecting the cable TV bundle. Continue reading
Live TV IS Still Popular But VOD Making Rapid Progress In Canada 02 December 2015
Canadian audience measurement firm Numeris released a report Friday which found about 90 per cent of overall viewing is still live — a broadcast over the air or through cable — as compared with on demand. Continue reading
5 Million Viewers Excluded From Nielsen Ratings Data 23 November 2015
With this new tool, timely ads will also be inserted into shows that are watched on-demand weeks later. As per Nielsen, it will be bale to count TV and online viewing using the same metrics. Continue reading
Millennials TV Consumption Grows, But Not On TV 23 November 2015
The biggest contributor to this change is the advent of DVR players, Roku and services like Netflix and Hulu. Continue reading
Whitepaper: Maximize Your Video’s Potential With Muvi 19 November 2015
A handbook to guide you in maximizing your video’s potential with Muvi Studio with one click, zero capital expenditure and in…minutes! Continue reading
