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MLB Advances Looks To Stay On Top Of The Streaming Business 01 October 2015

  Baseball is ahead of the curve when it comes to streaming video. With the Major League Baseball season coming to a close, the league will see 20% to 25% growth in the number of subscribers for its Internet and mobile … Continue reading

The New Roku App From Muvi Studio Is Now Available For Download! 30 September 2015

  New York, 30th September, 2015 – Muvi, a leading Cloud based Video Streaming Platform by New York-based tech firm Muvi LLC, has announced the release of its Roku App for its clients. With the launch of its Roku app and … Continue reading

Comcast Launches VOD Service Watchable But Can Web Video Help Save Cable TV Today? 30 September 2015

  Americans are steadily watching less TV, with the decline particularly pronounced among teens and young adults who have grown up watching billions of YouTube videos. And cord-cutting storm clouds are already clapping thunder over the TV biz. So what’s a mammoth cable TV … Continue reading

ABC Talks Sweet About VOD But Can’t Cover Up Its Inability To Monetize It 30 September 2015

ABC has a love-hate relationship with video on demand: The network loves the young, affluent and highly engaged audience but hates the fact that VOD viewers can’t be fully monetized using Nielsen’s current measurement tools. VOD took center stage today … Continue reading

Dear Amazon & Netflix, Your Fight’s A Self-Goal For Both 30 September 2015

  The Emmys this year witnessed the inception of a new premium rivalry, the one between VOD platforms Netflix and Amazon. Last year, the big guy Netflix scooped up 31 nominations while Amazon had a grand total of zero. But … Continue reading

Targeted Ads Offer Hope Amidst TV Business Churn 30 September 2015

Where the audience goes, the dollars follow. This governing principle of media advertising is working against the traditional TV industry today, as a new viewing pattern challenges the conventional ways of doing business. The most recent evidence surfaced in August, when … Continue reading

Netflix Seems To Know Which Episode Of A TV Series Hooks You In! 25 September 2015

  VOD platform Netflix has unveiled the results of a study that proves it’s not the pilot episode of a show that gets viewers invested. In an analysis of viewer behavior, Netflix has found a consistency in the episodes that … Continue reading

Cord-Cutting Trend A Boon For The Likes Of Apple & Akamai 22 September 2015

  The percentage of U.S. online households that don’t pay for cable or satellite TV service rose to 18.3% in the third quarter from 14.1% a year ago and 10.9% two years ago, according to the latest survey by Robert … Continue reading

Chicago Adds Ridiculous 9% “Cloud Tax” on Netflix and Other Streaming Services 21 September 2015

  VOD Platforms like Netflix, Spotify, and Amazon Prime are revolutionizing how Americans consume media content. These wildly popular services enable ubiquitous and virtually instantaneous access to expansive catalogues of music, movies, and TV shows. Streaming is big business, and Chicago … Continue reading

Tips For A Successful Video Streaming Business 01 July 2015

  Anytime soon, content owners, content producers and broadcasters will have to address the elephant in the room. Whichever way they may try to see it or show it to you, linear TV viewing and traditional TV is losing its … Continue reading