Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
The OTT media space is constantly evolving and its expected revenue by the end of 2024 would be $156.9 billion. In this fast-growing OTT media landscape, engagement trumps it all. As the OTT market becomes increasingly competitive, OTT service … Continue reading
Indian entertainment TV giant, Zee group is all set to launch its new OTT VOD platform, Zee5 in international markets in UK, US, and Asia. Successfully launched in India, Zee group is gearing up to export its video-on demand platform … Continue reading
According to a study by research firm Park Associates, around 20% of U.S homes having broadband have given up at least one OTT VOD platform in the last year. At the same time, the number of subscribers for SVOD is increasing, from … Continue reading
VOD Platforms like Netflix, Spotify, and Amazon Prime are revolutionizing how Americans consume media content. These wildly popular services enable ubiquitous and virtually instantaneous access to expansive catalogues of music, movies, and TV shows. Streaming is big business, and Chicago … Continue reading
Canadian SVOD service Shomi has acquired exclusive local rights to a raft of Amazon’s original programming. Shomi launched last year and is going up against Netflix and Latte in an increasingly competitive Canadian streaming market. Shomi has exclusive streaming rights … Continue reading
Amazon is making its acclaimed drama series Transparent available in a day-long free window. The series launched last year on Amazon’s Prime Instant Video and marked the first time that the streaming service had launched an original using the Netflix simultaneous … Continue reading
Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while … Continue reading
CBS Corp. will launch branded programming from its premium cable channel Showtime in Canada for the first time after a deal with local giant Bell Media. The exclusive, long-term licensing agreement means catalogue, current and future Showtime programming will roll out … Continue reading
Netflix and its streaming rival Shomi are joining forces to make Between, which will star kids TV favourite Jennette McCurdy and was created by Michael McGowan and Resident Evil producer Don Carmody. City TV and Shomi, which are both part of the … Continue reading